Jamco America Partners with Alaska Airlines and SEKISUI KYDEX on New Branding Panels

Jamco America, Inc. has entered a partnership with Alaska Airlines and SEKISUI KYDEX to create a new, modular and textured branding panel for use in Alaska Airlines aircraft.

The new pattern, inspired by the Spirit of the North, represents the airline’s home in the Pacific Northwest. 

Jamco’s modular decorative panel enables airlines to add depth to the way they showcase their brand elements in a cabin environment. The bulkhead uses a custom-colored KYDEX Thermoplastic that will be able to withstand high foot traffic and wear typical in aircraft cabins.

The environmentally sustainable panel solution can be easily maintained and swapped if damaged. Its design allows for a more textured surface than typical laminate solutions.

“We were delighted to partner with Jamco America and Alaska to identify a bespoke solution to communicate the airline’s brand attributes in one of the most visible areas of the cabin,” said Karyn McAlphin, creative design lead for SEKISUI KYDEX.

The new bulkhead concept was created using pressure forming, allowing Alaska Airlines to bring definition and depth to their Aura Lines through debossing. The thermoforming tool also incorporated an on-brand texture.

“The aesthetically pleasing and textured Aura Line panels add depth and a touch of Alaska's natural beauty to the cabin experience, aligning with the airline’s commitment to genuine and high-quality service,” said John Cornell, director of Research & Development and Information Systems at Jamco America, Inc.

Cornell continued, “The partnership exemplifies successful collaboration and highlights how rapid prototyping and remote teamwork, even in the throes of COVID-19, can overcome logistical challenges, ultimately leading to innovative solutions in the airline industry.”