Virgin America Becomes Official Domestic Airline Of 2012 L.A. Film Festival
Virgin America, a California-based airline, announced it is the Premier Sponsor and Official Domestic Airline of the 2012 Los Angeles Film Festival, which includes a variety of fan and flyer promotions as well as festival branding and online and print advertising as part of the partnership.
According to a release, with an entertainment platform and an in-flight content library of more than 25 indie, foreign language and latest release films at every seat, Virgin America has become the airline of choice for film lovers across North America. As part of its title sponsorship, Virgin America will help this year's festival goers arrive entertained and in style.
This year, Virgin America - in partnership with Virgin Produced (the entertainment arm of the Virgin Group), Virgin Atlantic and Virgin Australia, also teamed up to create an independent short film, Departure Date, shot in 20 hours, across three continents and on three commercial flights on all three airlines while at 35,000 feet a first for a short film.
"Virgin America is all about bringing entertainment and fun back to the skies and we are thrilled to partner with the world-renowned Los Angeles Film Festival," said Vice President of Marketing, Luanne Calvert. "And movie buffs flying onboard Virgin America can find everything from the latest Hollywood blockbusters to Oscar favorites to indie and foreign films on-demand on our seat-back entertainment system."
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