HappyOrNot and the original 4 Smileys offer a simple way to engage your customers and track the pulse of their service experience through anonymous, real-time, relevant feedback of real reactions for validating and comparing performance across all touchpoints. Founded in 2009, HappyOrNot provides the means to continuously improve your customer experience and drive operational excellence. Headquartered in Finland, with offices U.S. and a reseller network spanning 135 countries, HappyOrNot has provided over 1.5 billion consumer responses for 4000 leading retail, healthcare and services brands, including Elkjøp and Autogrill as well as Levi’s Stadium and London Heathrow Airport.