Jet Support Services, Inc. (JSSI), an independent provider of maintenance support and financial tools to the business aviation industry, revealed a new brand strategy which emphasizes JSSI's holistic and diverse portfolio of products and services.
Following recent growth and innovation, the company supports more than 30% of the global business jet fleet, providing customer support at every stage of the aircraft lifecycle: from acquisition decision to maintenance programs, parts and engine support, maintenance tracking software; from aircraft finance solutions to end-of-life solutions. With this evolution, JSSI continues to stay true to its core mission: to simplify the complexities of aircraft ownership, finance, and maintenance through innovation, flexibility, scale, and customer advocacy. The new branding connects every product offering under one structure, one logo.
"This year marks JSSI's 35th anniversary, a proud milestone which we celebrate with our customers and partners. Despite our age, we're as entrepreneurial as ever, launching, acquiring, and integrating new businesses to deliver enhanced value to the business aviation market. As we push boundaries and reach a new level of service integration, it's time for our brand to reflect who we are." says Neil Book, chairman and CEO.
Rebrand Highlights Include:
- Introducing a consolidated corporate structure, with five divisions: Maintenance Programs, Parts & Leasing, Software, Advisory Services, and Aviation Capital
- JSSI Maintenance Software and Conklin & de Decker join forces under the newly introduced JSSI Software division
- Traxxall becomes the product name for all JSSI's maintenance tracking software, including SierraTrax which adopts a new name: 'Traxxall Aviator'
- Linking all JSSI products and services through the JSSI tail, which continues to represent innovation, customer-focus, and the highest level or service and support
