Paradies Lagardère and TripAdvisor announced on Dec. 21, a new travel essential store at Toronto Pearson International Airport (YYZ) in Terminal 1, domestic.
With more than 455 million monthly visitors, TripAdvisor helps travelers worldwide find the latest reviews and lowest prices. In addition to offering travel essentials, the first TripAdvisor branded store also features a large, interactive screen that travelers can use to learn more about Toronto and the surrounding area. With just a tap, customers are able to easily access the latest TripAdvisor reviews and traveler photos for nearby hotels, attractions, restaurants and more to help them plan the perfect trip.
“Paradies Lagardère works with its airport and brand partners to create enhanced customer experiences and stay on the cutting edge of offering innovation and technology,” said Gregg Paradies, president and CEO at Paradies Lagardère. “What’s most exciting about introducing the world’s very first-ever TripAdvisor travel essential store is that we’ve incorporated an interactive tool that’s not only entertaining and fun, but is truly useful in helping travelers. This unique store is a great addition to the Toronto Pearson program and an exciting destination for its guests.”
“We are thrilled to be partnering with Paradies Lagardère and extending the reach of the TripAdvisor brand into the Toronto Pearson International Airport,” said Nicole Brown, senior director of brand partnerships, TripAdvisor. “The TripAdvisor travel retail store concept allows us to further our mission of helping travelers worldwide plan and book the perfect trip by offering them a convenient way to purchase all the travel essentials, as well as quick access to our more than 570 million reviews and opinions on 7.3 million accommodations, restaurants and attractions via innovative in-store touchscreens.”
