NYX Professional Makeup announced that it has opened its first airport store worldwide at John F. Kennedy International Airport’s Terminal 4 – one of the most modern and active air terminals in New York with more than 21 million passengers per year - in partnership with luxury travel retailer DFS. Located near gate B23, the store carries the best of NYX Professional Makeup as well as the hottest product launches.
The Terminal 4 store will provide travelers with all of the innovative technologies that make shopping at NYX Professional Makeup a different and exclusive experience, in addition to more than 2,000 products – all at duty-free prices.
The iconic Beauty Bar, an interactive makeup station, allows passengers to explore new makeup techniques while watching video tutorials. The Instagram “Trending Wall” features the latest looks for inspiration. This store, like all other NYX Professional Makeup stores, is a playground for beauty junkies who love to have fun with makeup.
Yannick Raynaud, L'Oréal Travel Retail Americas general manager says, “We are very excited to bring to our passengers in the U.S. a unique of its kind experience in airport with the first NYX Professional Makeup store: an immersive « candy-shop » type experience for makeup fans, who can discover latest trends, get inspired, be delighted and indulge « guilt-free » while travelling. This brand adds to the L'Oréal Travel Retail strong and diversified portfolio of brands and enables to recruit new customers.”
Developed specifically for travel retail, the Terminal 4 store debuts a Gift Bar with palettes and sets easily displayed on the wall bar making them a perfect choice for gifting. To enhance and facilitate the shopping experience, the store also features a best-seller wall and “Hot New Now” area dedicated to the latest product launches.
“Terminal 4 is proud to host the first NYX Professional Makeup airport store and we’re delighted to have this unique addition to our award winning concessions program,” said Roel Huinink, president and CEO of JFKIAT, the company which operates Terminal 4. “Thanks to the partnership with DFS Group, our passengers will be the first to enjoy NYX products at Duty-Free prices.”
Christophe Marque, senior vice president Beauty DFS Group says, “DFS Group is thrilled to partner with L’Oréal Travel Retail in hosting the first-ever NYX Professional Makeup airport store globally at DFS, New York John F. Kennedy International Airport. We aim to continually bring innovative and exclusive experiences to our discerning traveling customers, and we are sure they will find plenty of inspiration at NYX Professional Makeup.”
