Departure Media (DMI), an exclusive airport media agency, announced that it has signed a new five-year partnership with the Norfolk International Airport. Plans are underway to implement a state-of-the-art advertising concession reaching all 3.4 million passengers who pass through the airport annually. DMI was chosen over Clear Channel Airports in a competitive bid process.
The enhanced advertising program proposed by DMI will complement the terminal aesthetics and offer custom displays that are both highly marketable and pleasantly engaging to passengers. Upgrades will include cutting edge digital assets, large format static displays, corporate sponsorships and cutting-edge technology. The new contract began January 1, 2019.
The Norfolk International Airport is the major airport serving the coastal Virginia and northeastern North Carolina communities. The Airport hosts 3,380,902 annual passengers. Six airlines currently operate out of ORF and offer access to hundreds of cities worldwide. With the new contract, DMI is introducing innovative advertising opportunities to major national brands and local advertisers, reaching discernable yet sophisticated consumers.
Norfolk Airport Authority executive director Robert Bowen states, “we are looking forward to working with Departure Media, who is well regarded in airport advertising circles for their innovative methods of promoting their clients’ brands.”
“We are thrilled about this opportunity and excited to be working with the Norfolk International Airport,” said Leslie Bensen, CEO, Departure Media Airport Advertising. “We are very proud to be the selected company exclusively offering creative marketing solutions to the organizations that call this region home. This will be our second airport in Virginia and Norfolk is a very important addition as we continue to increase our market share and grow as the leading female-owned airport advertising company in the United States.”
