Research and Markets: Airport Retail Trends in Europe, 2012-2013 - 56 percent of overall purchases made at duty paid airport retail outlets are impulsive

Research and Markets ( http://www.researchandmarkets.com/research/fmxw8v/airport_retail_tre ) has announced the addition of Canadean Ltd's new report "Airport Retail Trends in Europe, 2012-2013" to their offering.

Airport Retail Trends in Europe, 2012-2013 is a new report by Canadean that analyzes consumer trends in airport retail and explores how opportunities and demand are set to change in 2012-2013. Furthermore, this report provides a comprehensive overview of consumer visits and time spent at airports retail stores in 2012 and reveals the average consumer expenditure at airport retail outlets, and also identifies average consumer expenditure on food and beverages. This report also identifies product and purchasing trends at airport retail outlets and the significance of websites in purchases, and the frequency of utilization of the shop and collect' facility. In addition, this chapter outlines the key products which occupy the most airport retail space, and the survey analyzes the most popular products purchased by the consumers at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important consumer concerns for purchasing at duty-free outlets. This report not only grants access to the opinions and behaviors of consumer respondents, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

Key Highlights

More time spent at duty-free airport retail outlets than at duty paid outlets

According to calculations, the average time spent by a customer at duty-free airport retail outlets is 23 min', as compared with 19 minutes' at duty paid outlets.

The average expenditure on food and beverages per visit to airport outlets is US$14

Overall, 27% of respondents spend between US$11-US$15' per visit on food and beverages, while 24% spend US$16-US$20'.

In total, 8% of respondents used shop and collect' facility at airport retail stores

In total, 8% of respondents used the shop and collect' facility at airport retail stores within the last six months.

Respondents assign more significance to brand selection during the purchase of products from airport retail outlets

Art and craft', food and non-alcoholic beverage', and stationery and cards' are the most important within the domestic brand' category, while consumer electronics', perfumes, cosmetics and personal care', and tobacco' are significant within the global brands' category.

Key activities that optimize business of airport retailers

Promoting price advantages over city-center retailers' and adapting offers to passenger profiles' are key activities that optimize the business of airport retailers, as identified by 74% and 40% of respondents respectively.

For more information visit http://www.researchandmarkets.com/research/fmxw8v/airport_retail_tre

Source: Canadean Ltd

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