Embraer celebrates today its 50-year anniversary with a ceremony that brings together employees, authorities and commercial partners at company’s headquarters, in São José dos Campos, Brazil. The event is the highlight of several activities that the company prepared throughout this year as a way to remember its five decades of uncountable achievement, challenges that were overcome and technological innovation, in one of the most fascinating stories within the aviation industry.
In order to share that journey in details Embraer has been conducting a series of global promotional actions in Brazil and abroad that includes participation in events and airshows in Americas, Europe, Middle East and Asia, demonstration flights, a historical exposition of classic and new aircrafts and the launch of a commemorative edition book.
“Embraer resulted from the determination of visionaries who wanted to transform the impossible into reality – and they did it. That’s what we want to show with these actions at this historic moment for the company. We grew up with this spirit, we´ve reached 50 and that is how we will continue over the next decades’’, said Francisco Gomes Neto, president and CEO of Embraer.
This journey of 50 years, narrated by the digital campaign “Journey of Wonder’’, led Embraer to become the global leader of manufacturing commercial jets up to 150 passengers and a prestigious player in such a competitive market as the business aviation. To be a pioneer in the development, certification and manufacturing of the first series aircraft fueled by ethanol, and to develop, in partnership with the Brazilian Air Force, unique products for the defense and security market and creating a complete portfolio of products and services to support customers over 100 countries. All that in awe of the EMB 110 Bandeirante, the aircraft which has given life to the company and which allowed Brazil to figure in the select group of countries that have knowledge to operate in the complete cycle of the aeronautical chain.
As part of celebration, Embraer also promotes the global media campaign “Challenge-driven, dream-driven”. With presence in programmatic media and social media, advertisement in newspaper and magazines, in addition to advertising movie, the campaign show the company’s overcoming stories and its achievements, showing the greater contributions of both, its human and technological capital, to the global aerospace industry.
