Airlines Doing It Again?

Feb. 25, 2015
Who first said that airlines can’t stand prosperity?

To recap a bit: My last blog mentioned that many sources, including Aviation Week & Space Technology (AW&ST) report that airlines are using fuel savings to increase profit, rather than competing for pax by increasing capacity and lowering prices. OTOH, it was said that this is great, unless competition pushes airlines into competing for pax by lowering prices and increasing capacity.

In that blog I wondered if this competition has already started. Now, it seems even more likely that such competition has, once more, reared high its ugly head.

The Atlanta Journal used to claim that it “covers Dixie like the dew.” Airline Weekly (AW), which comes to me online, covers airlines—worldwide—the same way. This week it cites examples from all over that indicate airlines are beginning to compete by price. AW states that this is not a coincidence, but that “It’s the very early signs of lower fuel prices encouraging more capacity, which in turn lowers airfare.”

Year-to-date capacity, AW points out, has grown some this year compared to last, even though fuel prices have lowered only recently. As they stay low or continue to drop, temptations to increase capacity will be strong.

Who first said that airlines can’t stand prosperity? Are they about to confirm that again?

About the Author

Ralph Hood | Certified Speaking Professional

Ralph Hood is a Certified Speaking Professional who has addressed aviation groups throughout North America. A pilot since 1969, he's insured and sold airplanes at retail and distributor levels and taught aviation management for Southern Illinois University.

Ralph Hood is also an award-winning columnist (he writes for several publications), a salesman and sales manager (he sold airplanes, for crying out loud!), a teacher (he taught college-level aviation management) and a professional public speaker who has entertained and enlightened audiences from Hawaii to Spain, and from Fairbanks to Puerto Rico.

  • Certified Speaking Professional (CSP), National Speakers Association
  • Past member, National Ethics Committee, National Speakers Association
  • Past president of Alabama Speakers Association
  • Member, Alabama Aviation Hall of Fame
  • Past National Marketing Mentor, AOPA Project Pilot