“Avfuel believes that the term ‘supplier’ shouldn’t be used strictly in reference to fuel,” said Marci Ammerman, Avfuel Vice President, Marketing. “We supply FBOS with the systems needed to conduct business safely and efficiently across all areas of operations, from line training to transaction processing – which ultimately benefits the pilots and flight departments that frequent our network.”
Ammerman said Avfuel groups its offerings into four main systems: the Avfuel Rampside System encompasses the company’s FAA-approved line training course, regional Part 139 and Fire Safety seminars, trucks, equipment support and supplies. The Avfuel Counterside System includes the Avfuel Hub, a proprietary web-based point-of-sale system; customer service training resources, real-time support, and program training and application materials. The Avfuel Marketing System increases FBOs’ visibility by harnessing the power of the network and Avfuel’s national brand recognition, while the Avfuel Sales System uses the Avfuel Contract Fuel and Avplan Trip Support sales teams to target flight departments and direct traffic within the network.
Ammerman points to the Avfuel Hub, which the company began rolling out in late 2013, as an effective tool for streamlining both front-counter and bookkeeping operations. “The Avfuel Hub is fully integrated with Avfuel programs, including Avfuel Contract Fuel and AVTRIP rewards,” said Ammerman. “It’s designed to be intuitive for the user and to guide them effortlessly through the steps of processing a transaction. Additionally, FBOs can easily look up the tail numbers of any aircraft arriving on the ramp. If the aircraft is registered with Avfuel Contract Fuel, all necessary information will be in the system and the FBO will be ready to process when the customer walks through the door.” The Avfuel Hub also makes it easy to look up AVTRIP member numbers and award points, as well as providing FBO accounting staff with a variety of flexible reporting options and formats. “By simplifying the transaction process for the FBO, we create a more efficient yet more customer-focused experience for the guest,” said Ammerman. “It benefits everyone.”