Building on the success of the Port of Seattle’s “Spotlight” program at Seattle-Tacoma International Airport, the Port is expanding marketing opportunities for tourism organizations throughout the state of Washington.
Originally launched in the fall of 2017, the program reserves advertising signage locations for King County communities adjacent to Sea-Tac and tourism marketing organizations within the county. Now, destination marketing groups from throughout the state can submit proposals for advertising space in the terminal.
“Sea-Tac is a gateway for not only the Puget Sound region, but the entire state,” said Port of Seattle Commissioner Stephanie Bowman. “By making prime airport advertising space available to organizations from all over Washington, we extend the partnership Sea-Tac enjoys with communities statewide and increase exposure to Washington’s treasures to more than 46 million passengers a year.”
Communities and destination marketing organizations are encouraged to submit an application via the airport website. Applications are now being accepted, and are due Feb. 15. Interested organizations can apply at this link. Successful organizations will be notified starting Feb. 20.
“We appreciate the port’s involvement in growing tourism and enhancing the economic health of communities all over Washington,” said Andi Day, president of the Washington State Destination Marketing Organizations (WSDMO). “Many of our smaller organizations would never have the ability to get their region’s messages in front of so many people.
The airport will pay for reserving the cost of the advertising space, while communities and tourism organizations will pay the cost of production and installation. There will be a total of 18 advertising opportunities, with signage located throughout airport concourses and baggage claim.
