Airports Council International - North America (ACI-NA) announced the recipients of the 2017 Excellence in Airport Marketing, Communications, and Customer Service Awards on Nov. 7, during an awards gala during the 2017 Marketing and Communications Conference in St. Louis. Miami International Airport received the 2017 Peggy G. Hereford Award recipient as the airport with the most overall recognition in the contest categories.
“Communication, marketing, and customer service professionals play a leading role in telling the story of an airport within the community and to the broader aviation system,” said ACI-NA President and CEO Kevin M. Burke. “ACI-NA is pleased to recognize achievements of these professionals and their dedication to connecting with their passengers and communities in meaningful ways.”
Since its formation in 1990, the contest recognizes the quality of work, abundance of talent, and creativity within the marketing and communications field of the airport industry. This year, the contest received nearly 350 entries in 19 categories in communication, marketing and customer service.
Miami International Airport was named the recipient of the Peggy G. Hereford award, the contest’s top accolade. The award is regarded throughout the airport industry as the highest honor an airport can earn for marketing and communications excellence. The award recognizes overall creativity in communicating the airport’s message, effectiveness in connecting with audiences, and the overall scope of the airport’s effort in marketing and public relations.
“We are incredibly honored to once again be recognized among all airports in North America as a leader in marketing and communications,” said Miami-Dade Aviation Director Emilio T. Gonzalez. “We take great pride in our engagement with MIA travelers and the local community, so it is deeply gratifying to receive the Peggy G. Hereford Award for the second time because of those efforts.”
Miami International Airport placed in the following six categories:
Brand Identity
- Honorable Mention
Community Education and Outreach
- Honorable Mention
Responsive Communications
- First Place
Websites
- First Place
Partnering with Concessionaires/Service Providers
- First Place
Customer Service Campaigns – Large Airports
- First Place
A complete list of winners is as follows:
Annual Reports
- Vancouver Airport Authority, First Place
- John Wayne Airport, Honorable Mention
Brand Identity
- Kansas City International Airport, First Place
- Miami International Airport, Honorable Mention
- Cincinnati/Northern Kentucky International Airport, Honorable Mention
Digital Advertising
- General Mitchell International Airport, First Place
- Toronto Pearson International Airport, Honorable Mention
Partnering with Carriers
- Oakland International Airport, First Place
- Louis Armstrong New Orleans International Airport, First Place
- Tampa International Airport, Honorable Mention
- Vancouver Airport Authority, Honorable Mention
Print Communications
- Houston Airport System, First Place
- General Mitchell International Airport, Honorable Mention
Promotional Items
- Chicago Department of Aviation, First Place
- Edmonton International Airport, Honorable Mention
Social Media Campaigns
- Denver International Airport, First Place
- Kansas City International Airport, Honorable Mention
- Phoenix Sky Harbor International Airport, Honorable Mention
Newsletters
- Tampa International Airport, First Place
- Cincinnati/Northern Kentucky International Airport, Honorable Mention
Radio Advertising
- Louisville International Airport, First Place
- London International Airport, Honorable Mention
Video and Film Production
- Edmonton International Airport, First Place
- Pittsburgh International Airport, Honorable Mention
- Vancouver Airport Authority, Honorable Mention
Community Education and Outreach
- YYC Calgary International Airport, First Place
- Evansville Regional Airport, Honorable Mention
- Miami International Airport, Honorable Mention
Responsive Communications
- Miami International Airport, First Place
- Dallas Fort Worth International Airport, Honorable Mention
Websites
- Miami International Airport, First Place
- Cincinnati/Northern Kentucky International Airport, Honorable Mention
Special Events
- Evansville Regional Airport, First Place
- Louis Armstrong New Orleans International Airport, Honorable Mention
Customer Service Technology Innovation
- Norman Y. Mineta San Jose International Airport, First Place
- Vancouver Airport Authority, Honorable Mention
Partnering with Concessionaries/Service Providers
- Miami International Airport, First Place
- Vancouver Airport Authority, Honorable Mention
- Pittsburgh International Airport, Honorable Mention
- San Diego International Airport, Honorable Mention
Public Relations Campaign – Large Airports
- Vancouver Airport Authority, First Place
- Charlotte Douglas International Airport, Honorable Mention
Public Relations Campaign – Medium Airports
- YYC Calgary International Airport, First Place
- Cincinnati/Northern Kentucky International Airport, Honorable Mention
Public Relations Campaign – Small Airports
- Greenville-Spartanburg International Airport, First Place
Marketing Campaign – Large Airports
- Denver International Airport, First Place
- Chicago Department of Aviation, Honorable Mention
Marketing Campaign – Medium Airports
- Kansas City International Airport, First Place
- Winnipeg Airports Authority, Honorable Mention
Marketing Campaign – Small Airports
- Savannah/Hilton Head International Airport, First Place
- Memphis International Airport, Honorable Mention
Customer Service Campaign – Large Airports
- Miami International Airport, First Place
- Tampa International Airport, Honorable Mention
Customer Service Campaign – Medium Airports
- Cincinnati/Northern Kentucky International Airport, First Place
- Pittsburgh International Airport, Honorable Mention
Customer Service Campaign – Small Airports
- Akron-Canton Airport, First Place
- Reno-Tahoe International Airport, Honorable Mention
