Paris, France and Waldwick, N.J. / June 8, 2017 — U.S. aerospace and defense companies competing for military, commercial and space business in Europe and around the world will exhibit a wide range of innovative technologies, equipment and services to buyers and influencers attending the Paris Air Show, June 19 through 25 at the city’s famed Le Bourget Airport.
The biennial event, the world’s largest and most diversified global aerospace business gathering, is expected to draw more than 150,000 trade visitors and as many as 2,300 exhibitors from more than 40 countries. Chief among them, the United States will present 350-plus exhibitors, the largest international contingent outside of France.
The centerpiece of the American national effort is the new 4,200-plus sqm USA Partnership Pavilion, organized by Kallman Worldwide, Inc., in coordination with numerous government agencies, including the departments of Commerce, Defense and State. The 2017 show is Kallman’s 12th consecutive edition organizing Americans at Paris, its first under the new “Partnership” banner, which President and CEO Tom Kallman says, reflects a global trend.
“No person, no company, no country succeeds in isolation. Now more than ever, success in international trade comes from partnership and teamwork,” said Kallman. “Entering our third decade of organizing U.S. exhibitors at the Paris Air Show, the new USA Partnership Pavilion sharpens our focus on advancing America’s leadership in the global aerospace and defense economy. Many of our exhibitors — from publicly traded stalwarts to small- and medium-sized enterprises [SMEs] with fewer than 250 employees — already have significant sales and partnership opportunities around the world. In the years to come, many more will.”
Located prominently in Hall 3, the Pavilion is a full-service business destination: an efficient location for buyers to meet more U.S. suppliers, an on-site operations center for American exhibitors to maximize their exposure and impact at the show, and an exciting networking hub for all to share ideas and insights.
The 240-plus exhibitors in the Pavilion represent 32 states, including these 18 state pavilions showcasing multiple state-based exhibitors: Connecticut, Idaho, Illinois, Indiana, Kansas, Louisiana, Michigan, Mississippi, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, South Carolina, Texas, Virginia and Washington.
More than 60 percent of Pavilion exhibitors are SMEs; 78 are first-time Pavilion exhibitors. All are working to initiate or strengthen international partnerships that will generate new business and create more jobs back home, either by growing exports and/or by recruiting overseas partners to establish or participate in U.S.-based operations.
In addition to space on site, USA Partnership Pavilion exhibitors are featured in Kallman’s online Paris Air Show Visitor Zone at kallman.com/PAS-17. The Visitor Zone features a centerpiece searchable Pavilion directory, plus interactive tools to help trade visitors plan ahead (and follow up), and to connect interested industry professionals around the world to the show, even if they can’t go.
EXCLUSIVE CONTENT DRIVES THE CONVERSATION
To heighten awareness of U.S. exhibitors and drive more qualified traffic through the Pavilion, Kallman is introducing new content and thought-leadership features at the show to “inform and inspire” the exhibitor-visitor conversation:
· The FORUM, is a new a presentation stage area (H3, Booth 3-D98) that will feature a week-long series of thought-leadership presentations about market opportunities, supply chain advantages and workforce strategies. Special guests include Apollo 15 Command Module Pilot and STEM advocate, Col. Al Worden, USAF-Ret. Click here for the latest schedule.
· The theme of the Pavilion is “Celebrating a Century of French & American Partnership.” The message recognizes the past successes and future possibilities of this exceptional bilateral relationship. The theme will be inaugurated by representatives of the French and American Aerospace Industries Associations — GIFAS and AIA — to open the FORUM on Tuesday, June 20, and commemorated in a souvenir booklet produced by Kallman, AIA and GIFAS.
· The Newsstand, an on-site information center located near the front of the Meeting Point Exhibitors Lounge features a live, scrolling display of real-time show and market headlines on a centerpiece flat-screen monitor, flanked by take-away publications from the industry’s top publishers, including show daily media.
In addition to these “conversation starters,” Kallman will promote exhibitors with its “Ask America” on-site advocacy campaign at Le Bourget. The message will be placed prominently around the USA Partnership Pavilion, integrated into hospitality and VIP events during the show, advertised in show daily publications and highlighted in social media (follow on Twitter @kallmanEWC).
