Clear Channel Airports (CCA) on Feb. 15, announced that the City of Santa Barbara has awarded CCA a five year contract with a five year extension option to provide a customized advertising network for Santa Barbara Airport (SBA). CCA will help advertisers reach an affluent clientele of nearly 700,000 passengers annually by integrating its comprehensive media program seamlessly into SBA’s new terminal. The new program installation is scheduled for the first half of 2017.
Santa Barbara Airport built its new terminal in 2011 within a 72,000 square foot Spanish Revival building. It is the thirteenth busiest airport in California and the busiest between Los Angeles and the Bay area. Known as the American Riviera, Santa Barbara boasts a rich history with a distinct architectural style known for its Spanish Colonial influence. The city represents a diverse community that is reflected in the institutions and companies based there including the University of California Santa Barbara, Citrix Systems, Zodiac Aerospace and Vandenburg Air Force Base. Because of its broad population and its reputation as a high-end tourist destination, SBA presents advertisers with the unique opportunity to connect with affluent travelers and residents via a unique media experience.
CCA’s new advertising program at SBA creates a medium for regional businesses to connect with visitors and grow regional commerce. The new digital assets will include aesthetically consistent fixtures to honor the Spanish Revival historical style of the SBA terminal. The new advertising elements include:
- A large format LCD display above the main arrivals escalator, reaching all arriving visitors to SBA;
- Concourse level digital LCD network reaching passengers with an extended dwell time via dynamic motion/static messages; and
- Eco-friendly tension fabric displays which allow advertisers a significant voice with minimal disruption to terminal finishes and décor.
Additionally, a Nielsen study released in 2016 shows that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products, and more than three-quarters of leisure and business travelers say they notice airport digital ads, with over one-third of travelers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.
“The Clear Channel program will be the first in our new terminal. We were careful to choose just the right company that can bring unique and innovative advertising to SBA, while enhancing SBA’s very unique passenger experience,” said Hazel Johns, Airport Director.
“We’re proud to partner with the Santa Barbara Airport and help transform their new terminal into an exciting digital marketplace for top local and national brands,” said John Moyer, Senior Vice President, Business Development, Clear Channel Airports. “Clear Channel Airports was selected by the City of Santa Barbara because of its deep experience customizing media programs, and, in particular, our ability to integrate our advanced digital advertising solutions seamlessly with an airport’s architectural style and aesthetic. We are very excited to offer national and regional brands the unique opportunity to reach a wide array of residents and travelers passing through SBA’s beautiful terminal via our brand new media network.”
