Clear Channel Airports (CCA) on Feb. 1, announced it has signed a new 10-year partnership with Honolulu International Airport (HNL) to provide a digital advertising network throughout the airport. CCA is the first media company to offer an in-terminal advertising concession to HNL. The new advertising program, implemented by CCA, will include digital assets and experiential displays with an installation date of May 1.
Honolulu International Airport has recently experienced four record-breaking years of growth for Hawaii’s visitor industry. The state is also projected to reach a record number of air seats servicing Hawaiian Islands in 2017, indicating long-term sustainability for the Hawaii visitor industry. At any given time, day or night, an estimated 10,000 people are in the HNL airport complex as passengers, employees or visitors, presenting a prominent platform for advertisers.
CCA’s advertising program at HNL will feature integrated, custom fixtures that complement the architecture and passenger flow at the airport. In addition, the advertising concession will integrate a sense of place theming that incorporates visuals to reflect the island’s unique beauty. CCA’s media technologies are expected to attract local, regional and global advertisers, reaching a sophisticated global passenger base. Other components of the new digital media program include:
- 20 high definition digital screens
- Six iconic digital LED screens with a welcome message and sense of place
- Comprehensive baggage claim digital network
- Experimental brand displays
- Sponsorships and event marketing opportunities for advertisers
Additionally a 2016-released Nielsen study shows that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products, and more than three-quarters of leisure and business travelers say they notice airport digital ads, with over one-third of travelers surveyed confirming they’ve visited a website or used an app to find out more about a product or service they saw advertised inside an airport.
“The new advertising contract at Honolulu International Airport will generate additional revenue, which will help improve our airport facility,” said Ross Higashi, HDOT Airports Division, Deputy Director. “We look forward to working with Clear Channel Airports on this new venture.”
