Farmers’ Arani to Present Building Corporate Messages for Digital Signage At CorpComm Expo 2016

Oct. 19, 2016

CorpComm Expo (CCE) announced Oct. 19. that Jennifer Arani, digital signage coordinator for Farmers Insurance will present a seminar at 1 p.m. on the second day of the Nov. 15-16, event at Chicago’s Navy Pier.

The presentation by Arani, entitled “Building Corporate Messages for Digital Signage: A Step-by-Step Workshop,” will be a hands-on opportunity for attendees to get a back to basics review of copywriting for digital signage followed by an interactive collaboration and brainstorming session designed to help attendees write their own multi-message campaign.

Attendees will also:

  • Learn how to dissect and translate intranet articles into digital signage content.
  • Learn how to construct a digital signage message from scratch.

“I am passionate about my work and very protective of my customers and my company’s objectives,” said Arani. “As a creative thinker who loves to troubleshoot problems and devise solutions, I believe that collaboration is the best tool in a company’s arsenal. With that approach, our team at Farmers built and launched the first employee-facing digital signage system, which has now grown into an enterprise-wide employee communications channel.” 

For more information about CorpComm Expo 2016 or to register to attend this or any other educational session at the event, go to www.corpcommexpo.com.