CorpComm Expo (CCE) announced today that FedEx’s Bonnie Harrison, Manager of Global Content Production and Brand Journalism will present a seminar focused on brand journalism at 10 a.m. on the first day of the Nov. 15-16, 2016 event at Chicago’s Navy Pier.
The presentation by Harrison, entitled, “Branding Journalism Basics,” will offer an overview of the concept of brand journalism and how to use it effectively. The presentation will include examples of how this strategy is helping shape company reputation at FedEx as well as discuss how the Fortune 100 company takes one story and modifies it for different channels to help ensure maximum exposure.
Attendees will also:
- Understand what brand journalism is and what it isn’t, clarifying the difference between this approach, advertising and content marketing.
- Discover how to use brand journalism most effectively by exploring how FedEx chooses the brand journalism stories it covers.
- Learn how to modify stories to get the most usage.
“Brand journalism is storytelling in a journalistic style that relates stories about a company that makes readers what to know more by developing stories that do not read like marketing or advertising copy, said Harrison. Rather than talking at them, brand journalism is a way of creating interesting and relatable stories that engage your audience.”
For more information about CorpComm Expo 2016 or to register to attend this or any other educational session at the event go to www.corpcommexpo.com
Mark Your Calendar Now: CorpComm Expo 2016 (CCE), to be co-located with EduComm Expo 2016 (ECE) is scheduled for Nov. 15-16, 2016 with access to the Exhibit Hall both days at Chicago’s Navy Pier. To reserve exhibit space contact Jeanne Philips at (770) 817-5903 or [email protected].
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