BroadSign International LLC has partnered with ViaDirect to provide customers with premium wayfinding solutions.
“Our partnership with BroadSign fits within ViaDirect’s vision to connect and digitize public places so people on-the-go can find their way while enjoying an immersive digital experience. The demand for such an integration is proof of the growing need for powerful DOOH wayfinding solutions, which we are excited to deliver with BroadSign,” said Jérôme Hérard, managing director at ViaDirect.
Both established companies with smart and agile software, BroadSign and ViaDirect have already implemented their integration in the field. ViaDirect’s client list includes Immochan, Hammerson, Carrefour Property and Klepierre (partly owned by Simon Property Group) in retail, AP-HP in healthcare and Bologna Guglielmo Marconi Airport in Italy.
“BroadSign has engaged in several partnerships over the past few years to provide our customers with the best products and services external to our portfolio,” said Skip Beloff, vice president of sales at BroadSign. “After careful research of wayfinding options, we determined that ViaDirect best fits with our automated and scalable approach to digital out-of-home content management.”
