Lake Zurich, IL… Aircraft Propeller Service, LLC (APS, www.aircraftpropeller.com, Lake Zurich, IL), one of the oldest, largest and leading commercial propeller Maintenance Repair Organizations (MROs), announced its deployment of Salesforce Sales Cloud, the world’s #1 Customer Relationship Management (CRM) application. Applying Salesforce, APS expects to reduce its team members’ back-office workloads and then use the newfound bandwidth to enhance and increase personal interactions with its customers.
The company also believes that the new cloud-based solution will enable its global sales force to better collaborate across regions and accounts, while improving forecasting, increasing customer knowledge, and facilitating stronger customer relationships. Through Salesforce, APS will be able to provide its managers with key insights relating to sales activity, production output, and opportunity pipelines. This increased intelligence delivered through automated reports, alerts, metrics, and tracking tools will help APS leaders more strategically drive business operations.
According to APS Vice President of Sales & Marketing Dennis A. Santare, the timing for deploying Salesforce was predicated on three key factors.“Even though we have a tremendous number of key projects on our plates, it was important to implement Salesforce at this point in our history because of recent developments. Our team has gone global. In order to support our recent agreement to become a licensed UTC Aerospace Systems repair station for commercial turboprops in the Americas and Asia (IATA 1 and 3), we needed to deploy infrastructure across the planet and, that infrastructure needed the ability to collaborate using the same tool,” said Santare.
“Additionally, our volume has increased significantly beyond the point where Excel spreadsheets could keep up. Salesforce is a great tool to help us ensure we’re meeting the expectations of customers who expect top-level performance from us,” continued Santare. “Finally, our leadership has a fantastic vision for growth, but the pathway requires our team to modernize
quickly. We need to be totally engaged with our customers to ensure that they will remain with us as we take APS to the next level and beyond. Our goal is to be the most customer-engaged MRO in the industry.”
APS has a long history of retaining customers for years. “Our customer-centric focus,” said Santare is “in our DNA.” Having started as a General Aviation prop shop, the company is used to highly personalized interactions with its customers. To this day, APS answers technical calls from aircraft owners throughout North America and will even drive to customer locations to pick up their assemblies for overhaul and assist with on-wing maintenance.
“Our experts answer technical calls almost hourly and support maintenance organizations with on or off-wing problems – even if it requires travel,” said Santare. “In fact, multiple government and commercial organizations have asked us to train their mechanics in the art/science of fixing propellers.”
Salesforce Sales Cloud has demonstrated to be one of the most effective tools to help organizations close more deals, secure more leads, accelerate productivity, and facilitate more insightful decision-making. Other performance features of the software include: enhanced lead management, online marketing automation, sales data management and partner network management. Salesforce Sales Cloud enables sales representatives to access customer data anywhere, anytime from any mobile device.
Santare noted that APS’ Salesforce Sales Cloud application will be fully-operational by the end of the summer. For more information, visit: www.aircraftpropeller.com or contact: 847-541-1133 (USA).
Salesforce, Sales Cloud and others are among the trademarks of salesforce.com, inc.
