First-ever History of Corporate Design for the Airline Industry

March 27, 2015
This incredible large format book (which measures 12.2” x 16.1”) painstakingly reproduces the best examples of commercial art from 1945 to 1875.

Possibly the most technically sophisticated book produced in recent years, Airline Visual Identity 1945 - 1975 by Matthias C. Hühne chronicles the corporate images of the airline industry through visual advertising. The book carefully curates the work of prestigious designers and advertising luminaries, taking the reader back in time to witness the glory days of the airline industry. This incredible large format book (which measures 12.2” x 16.1”) painstakingly reproduces the best examples of commercial art from the period to give the reader a museum-like experience.

Accompanying the amazing artwork in Airline Visual Identity 1945 – 1975 is a series of well researched case studies that provide unique insight into the design and advertising methods of an era when airlines were considered the most glamorous business sector and quality was the main criterion for selecting a flight.

Airline Visual Identity 1945 – 1975 will captivate readers with:

  • Chapters dedicated to every major airline of the period
  • Stunning, large scale reproductions of airline advertising posters
  • Concise descriptions of how airline corporate designs evolved over time
  • State of the art printing techniques that capture the work of famous designers with all the quality of the originals
  • An appreciation for the aesthetics that characterized the glory days of the airline indust
  • For more information, please visit callisto-publishers.com/en.