GoPro Sends Young Adults To the Sky

SAN MATEO, CALIF. (July 30, 2014) - GoPro, Inc. (NASDAQ:GPRO) has teamed up with the Experimental Aircraft Association (EAA) Young Eagles division to help passionate aviation go-getters reach the sky. The first ever GoPro flight scholarship, dubbed “Go Fly,” was created to encourage young adults to follow their dreams of becoming a pilot.

The GoFly Scholarship provides ample financial assistance for flight training school plus a one year EAA membership, and a GoPro HERO3+ Black Edition and all necessary mounts to capture and share milestones throughout their journey to becoming a licensed pilot. In May 2014, GoPro and the EAA encouraged individuals aged 16+ to submit a video, illustrating why they aspire to obtain their pilots license, for a chance to earn the GoFly Scholarship.

GoPro Adventure Sports Marketing Manager, Gregg DiLeo, is thrilled to be working with EAA on the inaugural scholarship, stating, “GoPro cameras are such a big part of aviation. They are the perfect device for young pilots to capture their flight experiences and document their training and adventures. The cameras can also be used as an educational tool to help new aviators analyze their progress as they work their way through flight training.”

On Friday, August 1, GoPro and EAA will present the first GoFly Scholarship certificate to 21-year-old Sarah Benish during the AirVenture show in Oshkosh, Wisconsin. A student at University of Wisconsin-Madison, Benish recorded a video that displayed her in depth knowledge of aviation, active participation in flight clubs (Young Eagles, Badger Aviators, Women SOAR) and current research at her university on air quality and air pollution. Her passion to reach the blue skies as a private pilot radiated from this video and resonated with the judging panel.

EAA Business Marketing Manager, Susan Levitte, couldn’t be more excited to award Benish with this amazing opportunity. “Partnering with GoPro on the Go Fly campaign was an easy decision, and Sarah will be an amazing ambassador for this first scholarship. What better way to show the world how much fun it is to learn how to fly than through a GoPro camera and the POV of an eager young aviator!”

GoPro athlete and World Champion aerobatics pilot, Kirby Chambliss, will present the scholarship to Benish at 1:15pm at the GoPro AirVenture booth (#393). Benish will also be present to tell her story and answer any questions about her amazing passion and path towards flight.  

About GoPro, Inc. (NASDAQ:GPRO)

GoPro, Inc. is transforming the way consumers capture, manage, share and enjoy meaningful life experiences. We do this by enabling people to capture compelling, immersive photo and video content of themselves participating in their favorite activities. Our customers include some of the world's most active and passionate people. The volume and quality of their shared GoPro content, coupled with their enthusiasm for our brand, are virally driving awareness and demand for our products. To date, we have generated substantially all of our revenue from the sale of our cameras and accessories and we believe that the growing adoption of our capture devices and the engaging content they enable, position GoPro to become an exciting new media company.

What began as an idea to help athletes document themselves engaged in their sport has become a widely adopted solution for people to document themselves engaged in their interests, whatever they may be. From extreme to mainstream, professional to consumer, GoPro has enabled the world to capture and share its passions, and the world, in turn, is enabling GoPro to become one of the most exciting and aspirational companies of our time.

For more information, visit www.gopro.com or connect with GoPro on YouTube, Twitter, Facebook, or LinkedIn.

GOPRO® and HERO® are trademarks or registered trademarks of GoPro Inc. in the United States and other countries.

 

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