Mahindra Aerospace Introduces New Brand Positioning for its Airvan Family of Aircraft

Morwell, Vic Australia, 17 July, 2014: Mahindra Aerospace, a part of India’s Mahindra Group, has rebranded its GA8 Airvan and GA10 utility aircraft as the Airvan 8 and Airvan 10, solidifying its position as a manufacturer of the most rugged, durable and versatile utility aircraft in the world.

“The new logo and naming convention is closely aligned to Mahindra’s brand identity. It is dynamic, energetic, growth-focused, and true to our vision which is to build a robust business encompassing both aircraft and component manufacture for Indian and global markets,” said
Arvind Mehra, Executive Director and Global CEO of Mahindra Aerospace.

“The new identity combines the Airvan name with the numbers 8 and 10 signifying seat capacity. We have also drawn inspiration from the ‘Ridge’, which has been creatively integrated, into the lettering. It is part of Mahindra’s brand identity and symbolizes the pathway to achieving one’s potential and aspirations. Use of Mahindra’s signature ‘energetic red’ also gives the logo unit a fresh and vibrant feel,” he continued.

“The Airvan family of aircraft were designed by bush pilots to keep maintenance costs at a minimum, negotiate short rugged airstrips, quickly change from carrying passengers to cargo, and adapt to an astounding variety of missions — all while leading its class in safety ratings.”
Mehra continues, “These qualities are core to the Mahindra commitment of bringing innovation
and reliability to the utility aircraft industry.”

About Mahindra Aerospace

Mahindra Aerospace led the Mahindra Group’s foray into utility aircraft and aerostructure manufacturing. Its utility aircraft business, based in Australia, currently produces the Airvan 8, the most capable, rugged and versatile utility aircraft in its class. Certified in 38 countries, over 200 are in service. Mahindra Aerospace is currently developing a 10-seat turboprop, the Airvan 10, which is on schedule for certification in 2014. The company also has a unique partnering agreement with India’s National Aerospace Laboratories to co-develop the 5-seat, low wing C-NM5.

The aerostructure manufacturing businesses of Mahindra Aerospace are based in India and Australia. Most recently, the company inaugurated its 25,000 sq. m (250,000 sq. ft.) state-of-the-art, AS9100C certified facility near Bangalore, India, which is equipped with a suite of sheet-metal, surface-treatment and assembly capabilities to meet the stringent requirements of the global aerospace industry. The Morwell, Australia based Aerostaff is an established supplier of close tolerance high precision sheet metal and value-added products to aerospace and defense customers across the globe.

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