Points Launches New Services for Southwest Airlines Rapid Rewards

Points (TSX:PTS) (Nasdaq:PCOM), global leader in loyalty currency management, has partnered with Southwest Airlines to bring more services to members of the airline's loyalty program, Rapid Rewards.


Southwest Airlines


From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel quantified by the U.S.

Department of Transportation as "The Southwest Effect," a lowering of fares and increase in passenger traffic wherever the carrier serves. On every flight, Southwest offers Customers the first two pieces of checked luggage (weight and size limitations apply) and all ticket changes without additional fees. Southwest's all Boeing fleet consistently offers leather seating and the comfort of full-size cabins, many of which are equipped with satellite-based WiFi connectivity and a new, sustainable cabin interior. With 40 consecutive years of profitability, the People of Southwest operate nearly 3,400 flights a day and serve communities around 84 airports in Southwest's network of domestic destinations. Southwest Airlines' frequent flights and low fares are available only at southwest.com.


AirTran Airways


AirTran Airways, a wholly-owned subsidiary of Southwest Airlines Co., offers coast-to-coast and near-international service with close to 600 flights a day to 49 destinations. The carrier's high-quality product includes assigned seating and Business Class. As Southwest continues to integrate AirTran's People, places, and planes into Southwest Airlines, Customers of both carriers may book flights at airtran.com and exchange earned loyalty points between both AirTran's A+ Rewards(R) and Southwest's Rapid Rewards(R) for reward travel on either airline.



CONTACT: For more information contact:


         Points Media relations:

         Fiona Pincente

         Corporate Communications Manager, Points

         T. 416.596.6370 x3130; E. fiona.pincente@points.com


         Points Investor relations:

         Laura Bainbridge/Kimberly Esterkin, Addo Communications


         E. laurab@addocommunications.com; kimberlye@addocommunications.com


         Southwest Media Relations:

         Katie McDonald

         Southwest Airlines Media Relations

         T. 214.792.4847; E. katie.mcdonald@wnco.com







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