TORONTO, June 4, 2013 (GLOBE NEWSWIRE) -- Points (TSX:PTS) (Nasdaq:PCOM), global leader in loyalty currency management, has partnered with Southwest Airlines to bring more services to members of the airline's loyalty program, Rapid Rewards. To celebrate this new partnership, Southwest Airlines is offering members a 25 percent bonus on all Rapid Rewards points purchased until July 16, 2013. This is the first time the airline has offered a bonus on points purchases.
"We are thrilled to enhance the Rapid Rewards program for our members,"says Ryan Green, Senior Director Loyalty Marketing & Partnerships at Southwest Airlines. "We are committed to delivering the best customer service. Launching our first-ever bonus offer with the new program functionality gives our loyalty members more of what they want: Rapid Rewards Points which have no blackout dates and provide unlimited reward seats," says Green.
In addition to Buying points, Rapid Rewards members now have the option to Gift and Transfer points to friends and family as part of the new Points-powered services. Rapid Rewards members also gain the flexibility to buy additional points while booking a flight -- online or via the customer service center -- for redemption at any time.
Points brings more than 13 years of experience and loyalty industry best practices to Southwest Airlines' Rapid Rewards program. "Southwest Airlines is renowned for its outstanding customer service and growing the Rapid Rewards program is a big part of that," says Rob MacLean, Chief Executive Officer of Points. "This launch is the first stage in our partnership towards adding more flexibility and opportunity for Rapid Rewards members, and we look forward to helping the team at Southwest continue to enhance this great program," says MacLean.
Points, publicly traded as Points International Ltd. (TSX:PTS) (Nasdaq:PCOM), is the global leader in loyalty currency management. Via a state-of-the-art loyalty commerce platform, Points provides loyalty eCommerce and technology solutions to the world's top brands to enhance their consumer offerings and streamline their back-end operations.
Points' solutions enhance the management and monetization of loyalty currencies ranging from frequent flyer miles and hotel points to retailer and credit card rewards, for more than 45 partners worldwide.
In addition to these services, Points' unique SaaS products allow eCommerce merchants to add loyalty solutions directly to their online stores, rewarding customers for purchases at the point-of-sale.
For more information on Points, please visit www.Points.com, follow us @PointsBiz on Twitter or read the Points Loyalty News blog.
ABOUT SOUTHWEST AIRLINES CO.
In its 42nd year of service, Dallas-based Southwest Airlines (NYSE:LUV) continues to differentiate itself from other carriers with exemplary Customer Service delivered by nearly 46,000 Employees to more than 100 million Customers annually. Southwest is the nation's largest carrier in terms of originating domestic passengers boarded, and including wholly-owned subsidiary, AirTran Airways, operates the largest fleet of Boeing aircraft in the world to serve 97 destinations in 41 states, the District of Columbia, the Commonwealth of Puerto Rico, and six near-international countries. Southwest is one of the most honored airlines in the world, known for its triple bottom line approach that takes into account the carrier's performance and productivity, the importance of its People and the communities it serves, and its commitment to efficiency and the planet. The 2011 Southwest Airlines One Report(TM) can be found at southwest.com/citizenship.
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