Airports Council International (ACI) is proud to announce its collaboration with SimpliFlying to provide social marketing training to ACI’s airport members worldwide. SimpliFlying, an official ACI training provider, will provide its three-day and five-day MasterClass titled Airport Marketing 2.0 to help airports leverage social media to achieve meaningful goals. During the
MasterClass, ACI members will gain invaluable insights from over 50 real-world digital marketing case studies. Course attendees will also learn the ins and outs of over ten social media tools and receive training in the development of strategic roadmaps and key performance indicators for the aeronautical and non-aeronautical sides of the airport business.
According to Kevin Caron, Assistant Director, Global Training, “Digital marketing and engagement is critical to the success of any airport in the 21st century. SimpliFlying is an internationally acclaimed leader in this field and ACI is pleased to collaborate with them to further promote excellence in this area among ACI airport members worldwide.”
To date, SimpliFlying has delivered its MasterClass to over 1,000 aviation professionals and executives from airports that include Toronto Pearson International Airport, Kuala Lumpur International Airport, London Gatwick Airport and Copenhagen Airport.
“SimpliFlying’s vision is for every airport to seamlessly engage the connected traveller, driving key goals like customer service and retail,” said David McMullen, Vice President of Airports at SimpliFlying. “Our partnership with ACI gives us the scale to continue pushing the frontier of airport marketing in today's digital day and age.”
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