TEMPE, Ariz. – April 16, 2013 – StandardAero announced it has appointed Rob Higby as Vice President, Sales & Marketing for StandardAero’s Airlines & Fleets (A&F) business. Higby will lead StandardAero’s A&F sales efforts on CFM56, CF34, PW100, PT6, PW600, AE3007 and a range of APU platforms. These products span commercial aviation, business aviation and military customers; all of which in 2012 accounted for nearly $700M in sales.
"Rob is a demonstrated leader, having successfully guided the sales and marketing activities of some of the top aviation and technology companies,” said Rob Cords, Senior Vice President, Airlines & Fleets, StandardAero. “Rob’s skill sets and breadth of knowledge across our market segments makes him the ideal selection for this position. We’re fortunate and excited to have him on our team.”
Immediately preceding his leadership position at StandardAero, Higby was Vice President, Worldwide Airline Sales for GE Aviation. In this role, Higby lead all of GE Aviation’s product and service offerings for its civil aviation aftermarket customers including airlines, MROs, OEMs and other third party GE Systems partners. Higby also has served in several senior leadership positions with companies ranging from AT&T, EMC Corporation, Equallogic Inc., and Avidyne Corporation.
Higby holds an MBA from MIT’s Sloan School of Management and earned his Bachelor of Arts degree in Public Policy Studies from Duke University.
He will lead StandardAero's comprehensive CFM56 go-to-market strategy including customer acquisition and long-term service partnerships and he will be located in Atlanta, GA.
George Poh Appointed Asia Pacific Vice President of Sales & Marketing for StandardAero Airlines & Fleets
Poh will be located at StandardAero's Singapore office and will serve customers throughout the APAC region.
Leo Mendoza’s appointment complements the company’s strategic objectives to expand its business footprint and overall investment in the Latin American region.