Allentown, PA, January 15, 2013 – Clear Channel Airports (CCA), a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), and the world’s leading marketer of airport advertising, today announced that travelers heading to Louis Armstrong New Orleans International Airport for this year’s Football Championship will be among the first to experience the new ClearVision airport television network. Featuring national and local news, music and sports from more than 140 content partners, ClearVision is a dynamic and new entertainment network that enhances travelers’ airport experience. The installation of ClearVision is part of Louis Armstrong International Airport’s $356 million modernization program.
“New Orleans is one of the greatest tourist, business and sports destinations in the world. ClearVision will help Louis Armstrong International Airport deliver the most enjoyable experience possible for travelers coming to the Big Easy for the big game, and also to the millions of passengers that visit the airport each year,” said Clear Channel Airports’ President Toby Sturek. “In addition to making the visitors’ experience even better, ClearVision provides the airport and local businesses with an unprecedented opportunity to communicate with these travelers about the city of New Orleans and the amazing products and services available.”
ClearVision programming features customized, shortened versions of popular network shows, called “minisodes,” which are ideal for entertaining the 8.5 million business and leisure air travelers who visit the airport each year.
Unlike its only in-airport television competitor, CNN Airport, ClearVision offers an entertaining mix of programming through its growing network of well-known content partners, such as:
- · Entertainment
- o Access Hollywood, Bravo, CelebTV, C-Net, Cooking Channel, E!, DIY, Game Show Network, HGTV, Style Network, Travel Channel, Funimation
- · National and local news sources
- o ABC, Associated Press, CBS, Dow Jones, Freshwire, FOX Business News, NBC, WSJ, Weather Channel
- · Music
- o Blastro Networks, Billboard magazine, FILTER magazine, VH1, Universal Music Group, Columbia Records, Disney Records
- · Sports
- o Golf Channel, Indycar, LPGA, MLB, NAUTICAL CHANNEL, NBC Sports, PGA Tour, Universal Sports
“Consumers’ growing desire for fast, compact video information and entertainment is particularly keen at airports; ClearVision’s ‘minisodes’ directly address this opportunity,” added Sturek. “ClearVision now gives travelers a new and more varied video entertainment option while waiting in the airport. Its launch represents a huge step in delivering the information and entertainment that travelers constantly want while also providing advertisers a dynamic platform for reaching engaged audiences.”
In addition to entertaining travelers, ClearVision offers both national and local businesses with a unique advertising medium for promoting products and services to the most valuable consumers – frequent travelers. On the local side, ClearVision is ideal for airports of cities seeking to promote hometown businesses and tourism in order to lift sales tax revenue and encourage repeat visits. Additionally, ClearVision gives airports the capability to incorporate customized messages within the programmed content, helping them to better connect with visitors and enhance their experience. The New Orleans airport has utilized the custom messaging feature to add a welcome message from Mayor Mitch Landrieu.
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