“As mobile advertising evolves, solutions need to go beyond the standard ad banner to drive consumer engagement,” said David Staas, President of JiWire. “By offering mobile consumers a value exchange, brands can make mobile advertising more effective, which creates a win-win for both consumer and brand. Our partnership with AWG provides that great user experience for consumers while creating maximum impact for brands through sponsored Wi-Fi on any connected mobile device.”
The benefit that the platform brings to advertisers is evident in the quality of the consumer experience and their engagement with the brand. Unlike many large venues where free Internet is available but slow and unreliable, AWG provisions at least a 1 Mbit/second connection in large airports, creating an easy-to-use and fast Wi-Fi experience. Consumers are typically connected for 45 minutes after each engagement with an advertiser with an unlimited number of connections available to them. By providing consumers with something they actively seek, such as free Wi-Fi, the JiWire and AWG partnership delivers high value for brands. The brand sponsored Wi-Fi access program delivers an average mobile engagement rate of over 40 percent, a 60-fold lift in performance over standard mobile banners.
JiWire is the leading mobile location advertising company, using the world’s largest location-based interactive media channel to reach mobile audiences. JiWire’s platform enables advertisers to identify and deliver ads to audience segments based on a person’s physical location while taking the venue type and brand into account. The network enables advertisers to reach 50 million unique users each month and deliver ads in and around a person's physical location. JiWire's network targets audiences on mobile phones, tablets and laptops through its public Wi-Fi channel and in-apps ads delivering locally-relevant ad campaigns for Fortune 250 companies who want to ‘locationize’ their brands at significant scale across North America.
Founded in 2004, AWG is the industry pioneer of free wireless Internet network installation, management and operation in airports and other large venues. For airport operators, AWG creates a new, non-aeronautical revenue stream by coupling public Wi-Fi Internet access with advertising, sponsorship, and media content, reaching key demographics through new media in a controlled setting. AWG currently operates public Wi-Fi services in fifteen (15) US airports, including top tier markets like Boston (BOS), Los Angeles (LAX), Miami (MIA) and San Francisco (SFO) as well as a mixed use office/mall facility in downtown Boston.
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