World Fuel Services Launches Ascent

Orlando, FL (October 30, 2012) – With the backdrop of the 2012 NBAA Meeting and Convention, World Fuel Services officially launches the new Ascent global fuel brand for FBOs. With a new logo and enhanced programs and benefits, Ascent offers a strong branding option for FBOs built on supply reliability along with high-quality aviation fuel products and services.

In addition to reliable fuel supply, some of the programs and key benefits of the Ascent global fuel brand include equipment leasing, credit card processing, the Alliance Contract Fuel Card Program, the FlyBuys Reward Program, FBO marketing assistance, FBO personnel training solutions and product liability insurance protection. All this is backed by the extensive resources of World Fuel Services’ global operations spanning 200 countries and over 6,000 locations. This is a key differentiator for success in today’s expanded worldwide marketplace.

“Our combined organization and commitment to the aviation community, along with our new Ascent global fuel brand, ensures we are able to provide the most comprehensive programs in the industry for our customers” said Michael Clementi, President of World Fuel Services Aviation Division.

Over the next year, pilots and general aviation travelers alike will begin to see the efforts of a national branding effort as signs and refueler trucks begin to display the new Ascent global fuel brand logo.

The Ascent brand name is not new to the general aviation industry, nor are the people behind it. With Ascent’s legacy of dedication to the aviation industry, and a deep, authentic understanding of customer service needs coupled with World Fuel Services’ tradition of innovation and marketplace leadership, the Ascent global fuel brand is sure to lead the industry and cultivate success within its FBO partners.

About Ascent

Ascent is a global aviation fuel brand that delivers quality fuels and offers innovative FBO branded program solutions. The brand is part of the World of Opportunities™ offered by World Fuel Services, that includes AVCARD (a leading aviation fuel card), Alliance Contract Fuel, Baseops (International Trip Planning), FlyBuys (worldwide aviation loyalty program) and AHT (credit card processing).

About World Fuel Services Corporation

Headquartered in Miami, Florida, World Fuel Services is a leading global fuel logistics company, principally engaged in the marketing, sale and distribution of aviation, marine and land fuel products and related services on a worldwide basis. World Fuel Services sells fuel and delivers services to its clients at more than 6,000 locations in 200 countries and territories, including airports, seaports, tanker truck loading terminals and other customer storage locations. With 48 strategically located global offices, World Fuel Services offers its clients a value-added outsource service for the supply, quality control, logistical support and price risk management of marine, aviation and land fuel.