DETROIT (Oct. 17, 2012)—A transformative new retail program for the McNamara Terminal at Detroit Metropolitan Airport (DTW) was approved today by the Wayne County Airport Authority (WCAA) Board. The new program, which will include a more than $13M retailer investment in the Airport, will introduce new major brands and local specialty shops to Detroit travelers including the launch of five new concepts not yet found in any airport worldwide.
“When the McNamara Terminal opened in 2002, it swept industry awards and traveler rankings for unmatched customer satisfaction largely due to the variety of shopping and dining options it features,” said WCAA CEO Tom Naughton. “Ten years later, this new retail program will position us well to serve changing traveler demands and expectations well into the decade ahead.”
The new McNamara Terminal retail program will introduce internationally-recognized brands including The Body Shop, Spanish fashion label Desigual, EA SPORTS, The Economist, Johnston & Murphy, The New York Times, PANDORA, Spanx, Tim Horton’s and The Wall Street Journal while also reintroducing popular existing stores Brighton Collectibles, Brooks Brothers, Brookstone, Caribou Coffee, CNBC Smartshop, Erwin Pearl, PGA TOUR Shop and Starbucks in completely re-designed venues.
Also new to the terminal are several concepts that will be the first to appear in any airport worldwide, including the first-ever retail outlet for NBC’s highly-rated morning show TODAY, TIME magazine’s first newsstand, and the first airport boutiques for Dylan’s Candy Bar and NBC News. DTW will also feature the first airport location in the Americas for Porsche Design.
In addition to new and national brands, several local, specialty stores are also part of the new program, such as the family-owned, Birmingham, Mich.-based Mills Pharmacy + Apothecary and Michigan fitness retailer Running Fit (also making its airport debut). Also included are two outlets specializing in local merchandise—Michigan Sports will offer licensed apparel and accessories for Michigan’s professional and collegiate teams, while Detroit! will feature Made in Detroit and other locally-themed products.
“This new retail program will take Detroit Metro Airport’s Concession program to the next level,” said WCAA Director of Concessions & Quality Assurance Greg Hatcher. “It’s more than just new and celebrated brand names – most of these new concepts completely re-imagine the airport shopping experience by integrating new and interactive technology, infusing local merchants with international brands, adding more eco-friendly products, integrating gourmet coffee and comic books into our new travel stores, and more.”
Detroit Metro Airport’s retail program for the McNamara Terminal was among the first in the world to feature a wide-variety of shops run by a mix of national and local operators when the terminal opened in 2002. By design, few shops are located adjacent to another venue operated by the same firm, which encourages competition among vendors in both price and customer service.
All of the new retail contracts were competitively solicited and provided opportunities for two prime operators (11 venues each) as well as nine direct opportunities for individual spaces. The Airport Authority conducted extensive community outreach to encourage participation in the latest retail solicitations, and the fit-out of transformed retail spaces is expected to result in a number of new, local construction jobs. All new retail operators have committed to hiring from among the current airport retail employees to ensure a seamless transition and minimal job displacement. As a whole, WCAA’s retail and dining concessions program directly employs approximately 3,100 people.
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