For the second year running, passengers show a lack of enthusiasm for receiving service promotion or retail offers on their mobile phones with just over half open to receiving advertising. However, of those who do not want to receive advertising, 61% would change their mind if they were given control over what they receive. They are only interested in promotions if airlines and airports personalize them, make them relevant and allow the passenger to control their delivery.
The survey included 2,526 passengers from more than 70 countries. Compared to previous years, a higher percentage of business travelers was encountered at all locations, and hence a higher percentage of frequent flyers.
Find out more details of the results at the 2012 Passenger Self-Service Survey Webinar which will take place 11am EDT, October 10th. Register here.