SITA Asks Travelers #wheretonext?

ATLANTA – August 6, 2012 – SITA, the global air transport IT and communications specialist, today announced a summer social media campaign for leisure and business travelers. From August 10-31, travelers that check-in via Foursquare at any airport in North America using the hashtag #WhereToNext, or post on Twitter using the hashtag and the airport’s Twitter handle, may win a free t-shirt and are entered for a chance to win a $250 American Express gift card. 


SITA provides the technology that enables over 70 airports throughout North America to run smoothly.  Its technology underpins every step of the journey from passenger check-in to sophisticated baggage management and state-of-the-art aircraft communications.  This campaign offers opportunities for savvy travelers across North America to engage with airports and check out SITA’s technology during their trip.


“We’re looking forward to hearing from travelers as they pass through our customers’ airports.  Learning more about passenger preferences helps us develop our solutions to improve the entire passenger journey,” said Paul Houghton, SITA President, Americas.  “Social media is playing an increasing role in the air transport industry as people connect throughout their journey.  We hope that #wheretonext will highlight how airports are an ideal place for passengers to connect.”