Atlantic City, New Jersey –April 4, 2012– Clear Channel Airports (CCA) today announced the signing of a five-year contract with the South Jersey Transportation Authority (SJTA), owner and operator of Atlantic City International Airport (ACY), to provide state of the art digital advertising and increased revenue opportunities to the Airport.
The agreement, which is effective immediately, will result in a comprehensive overhaul of the airport’s advertising program including a new digital display program that includes LCD screens and large format video wall packages that will be deployed throughout the facility’s most heavily trafficked areas. These screens and walls offer advertisers a new way to promote their businesses as the busy summer season approaches.
Clear Channel Airports—the world’s leading marketer of airport advertising and a division of one of the world’s largest outdoor advertising companies, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO)—will complement its airport revamp with the installation of a digital touch screen kiosk and special Tension Fabric Displays in several high-traffic areas including the airport baggage claim and concourse. Finally, large-format Wall Wraps will offer local and national advertisers enormous canvases on which to bring the “wow” factor.
“South Jersey’s major airport deserves to be as high impact and eye-catching as Atlantic City, the casino capitol of the East Coast,” said Bart Mueller, Executive Director of the SJTA. “The contract awarded to Clear Channel is expected to highlight Atlantic City as a destination while giving advertisers the opportunity to promote their products using a unique brand of visual vitality. ACY is currently undergoing extensive construction and renovations; these capital improvements, combined with the installation of the new display programs, promise to enhance the overall travel experience.”
“We’re thrilled to partner with Atlantic City International Airport to bring to life impressive new advertising platforms that will complement the airport’s overall revitalization,” said Toby Sturek, President, Clear Channel Airports. “Atlantic City offers restaurants, shopping, and entertainment, that are among the best in the country. The advertising displays and technology we’re introducing to Atlantic City International Airport will offer our customers exciting and attention-grabbing display options that are worthy of America’s Favorite Playground.”
Atlantic City International Airport’s Corporate and Community showcase program ensures there will be a balance between regional and national advertisers, with local hotels, restaurants, casinos, colleges, and attractions well-represented throughout the airport. In addition to its brilliant advertising displays, Clear Channel Airport’s new digital touch screen kiosks will also help arriving passengers learn more about hotels, restaurants, and attractions in the area.
Atlantic City International Airport, the area’s primary air travel hub, serves approximately 1.7 million passengers each year.
About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 270 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com.
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