LBAS Announces New Loyalty Programme

Lufthansa Bombardier Aviation Services GmbH (LBAS) has announced the official launch of its innovative customer loyalty programme "Maintenance Plus" at the Middle East Business Aviation (MEBA) exhibition in Dubai, UAE. The new initiative is one core element in LBAS' strategic focus on customer communications and relations to further optimize total life cycle support for business jets.

Within the LBAS loyalty programme customers earn loyalty points based on turnover, outstanding payments relative to sales and contractual relationship with LBAS similar to an airlines frequent traveler programme. Within a system of three loyalty levels (Platinum, Gold, or Silver), LBAS offers different incentives which may include special AOG support and customized maintenance contracts to serve the priorities of its customers.

"Loyalty is the basis for mutual success of our valued customers and LBAS," says Andreas Kaden, Managing Director of LBAS. "It is our goal to offer the best service for Bombardier Business Jets in Europe for all of our customers. For Platinum customers sending their aircraft to us on a regular basis, we will offer special incentives to allow them to be even more competitive in their markets. As partners in business aviation it is LBAS' goal to ensure customers become partners to form a win-win relationship to increase competitiveness for both sides. We are confident that this programme will further increase our customer focus based on transparent metrics."

"As one of LBAS largest customers and a partner in the joint venture with Lufthansa Technik and Bombardier we are enjoying the high quality support LBAS offers in Berlin and on the road," says Peter Hartmann, Managing Director ExecuJet Europe. "But at the same time we look forward taking advantage of the incentives to be offered by LBAS. In times of limited maintenance capacity in this fast growing market, we need a strong partner for maintenance to satisfy our very demanding customers 24 hours and 365 days each year. Our success is directly linked to LBAS' performance."