NetJets Veteran Michelle Ventker Joins ServiceElements

Scottsdale, Ariz. (February 17, 2010) - ServiceElements announced today that NetJets veteran Michelle Ventker has joined the company. ServiceElements is dedicated to helping organizations such as corporate flight departments, charter and management companies, fractional operators, maintenance shops and FBO's gain a competitive advantage through improved service delivery and enhancing value.

"Michelle was a part of many of the initiatives that NetJets created to raise the bar for customer experience. NetJets has been known to be one of the best when it comes to providing excellent service in our industry" said ServiceElements President Bob Hobbi. "Their sheer volume of customer interactions and diversity is customer service on steroids."

Michelle was originally hired in 1990 by Executive Jet Management (a wholly owned subsidiary of NetJets) where she focused on support for the Executive Jet Aviation Fleet, the Executive Jet Management Fleet, and the Helicopter Group. She later accepted a position in the Flight Service Department where she directly interfaced with the aircraft owners. As the company continued to grow, Michelle's role also grew with flight crews and owners. She became part of a team responsible for working directly with aircraft and share owners on behalf of the CEO in order to evaluate their expectations and NetJets' ability to deliver. She later assisted the company's senior vice president in consolidating three departments (Owner Advocates, Owner Metric and Owner Information Resources) into one - "Ownership Experience." Michelle became Vice President of the Ownership Experience Department.

"In her new role as facilitator and strategist at ServiceElements, Michelle will be utilizing her qualifications both in service and in aviation. She knows and understands the importance of service and she has had the interactions with owners, passengers and crews that give her a unique perspective into the demands that are required of business aviation professionals. We are delighted to have her join our team," says Hobbi.

About ServiceElements

ServiceElements, an organizational and behavioral culture enhancement company, awakens the power of excellent service within companies as well as their individual divisions, departments and other organizational groups. Some of the company's tools for re-focusing service culture and sharpening service delivery skills include, stimulating, highly interactive workshops, seminars and keynote speeches. Clients benefit from ServiceElements' more than 20 years of experience in business, technical training, service excellence, Six Sigma, ISO 9000, quality management processes, Customer Relationship Management programs and process re-engineering.

For additional information on ServiceElements, visit www.serviceelements.com.

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