ROSWELL, Ga. (April 6, 2010) – As part of the continuing integration of Jackson Safety into its global safety business, Kimberly-Clark Professional will be adding Jackson Safety to its roster of well-known and trusted global brands.
The rebranding effort includes a new Jackson Safety product logo that will be incorporated into the Kimberly-Clark Professional brand framework and begin appearing this spring on respiratory, hearing protection, and glove products.
“Jackson Safety’s reputation and heritage are tremendous assets that complement Kimberly-Clark Professional’s global reach and innovations expertise. The introduction of the new Jackson Safety brand is another important step forward in continuing our business evolution and growth, as well as our commitment to the safety industry,” said Thomas Burns, president, Kimberly-Clark Professional Global Safety.
Over time, the Jackson brand logo will appear on other safety products in the line. As part of a broader branding initiative, Kimberly-Clark Professional is launching a new advertising campaign called “Let’s Get It Done.” The campaign links the strength and breadth of its safety offering to business challenges encountered every day by manufacturers across North America.
“This campaign is about more than product,” said Burns. “Our commitment to safety is exemplified by our own world-class safety record. Add to that our global manufacturing expertise and we’re able to bring important advantages to customers who are looking to improve worker safety, increase productivity and uncover cost-savings.”
Kimberly-Clark acquired Jackson Safety in April 2009. The acquisition enabled Kimberly-Clark Professional to offer a greater selection of high-quality solutions against a broader range of safety categories, including welding and work zone safety products.
As with other Kimberly-Clark Professional Safety offerings, all Jackson Safety brand products will include an alpha-numeric naming system, which is designed to make product selection easier with an intuitive performance-tiered labeling system to help safety professionals select the appropriate PPE for the task.
For more information about Kimberly-Clark Professional’s Safety business, visit www.kc-safety.com.