Coppell, TX, August 1, 2010 — Representatives of Superior Aviation, Beijing have announced that aviation veteran Timothy T. (Tim) Archer has been appointed as the CEO of Superior Aviation, Beijing and its wholly owned subsidiary, U.S.-based Superior Air Parts, Inc.
As CEO of Superior Aviation, Beijing, Archer will oversee all day-to-day operations including directing the completion of the 14,400 square foot (1,340 square meter) state-of-the-art piston engine production facility in Beijing, China. Once the facility is operational and personal training is completed, the facility will manufacture Superior Air Part’s line of XP-Series of non-certified, sport aviation engines for the Chinese and Asian markets. The company will also be the selling arm of Superior’s Parts Manufacturing Approval (PMA) piece parts and components for these markets.
Additionally, once production and certification extension approvals are received from the FAA and the Civil Aviation Administration of China, the facility will begin manufacturing Superior’s 180-horsepower certified Vantage Engine exclusively for the Chinese and Asian markets.
“To get in on the ground floor and help build the Superior brand in China and Asia is a tremendously exciting opportunity for me,” Archer said. “When the current ownership group purchased Superior Air Parts, they had a clear vision of the growth potential for Superior’s family of general aviation engines, components and piece parts in the growing Chinese and Asian markets. My goal is to ensure their vision will be realized.”
As CEO of Superior Air Parts, Inc., Archer will provide high-level guidance and new business development direction for the company’s U.S. headquarters in Coppell, Texas.
“Kent Abercrombie (Superior’s President) and the team at Superior have done a great job of seeing the company through its recent bankruptcy issues,” Archer said. “Now that the company is fully funded and poised for a bright future, our goal is to quickly reestablish the company as the leading provider of FAA PMA’d aftermarket cylinders, components and piece parts, as well as the Vantage and XP engines. Once that is done, we can begin an aggressive new product development program.”
“Let me be 100-percent clear on this point,” Archer stated. “Superior Air Parts U.S. is the flagship of this organization’s global efforts. Superior’s U.S. headquarters will serve as the central point for the engineering, development, FAA certification and production of our new-generation engine products.”
“Superior’s ownership group doesn’t only want to be involved with general aviation, they want our engines and components to set a new standard for innovation, performance and efficiency,” Archer stated. “Our long range plan is for Superior Aviation, Beijing and Superior Air Parts, Inc., to be a true industry innovator; not only with products based on Superior’s proven family of piston engines, but also by introducing a new-generation of alternate fueled engines.”
“From Superior’s inception in 1967, the company has continued to find new ways to develop piece parts and entire engines that out perform the competition,” Archer said. “I can promise you that nothing will change. Superior is back and with a global commitment to be better than ever.”
About Superior Aviation, Beijing. Headquartered in Beijing, China, Superior Aviation, Beijing, is the general aviation division of a joint venture between Weifang Tianxiang Technology Group and the People’s Republic of China.
He will be responsible for parts and component procurement for all subsidiary companies of Superior Aviation Beijing.
General Aviation Industry Veteran Brian Tom Appointed Technical Sales Representative for Superior Air Parts Inc.
He will be responsible for sales and technical support for the entire Superior Air Parts product line including Millennium Cylinders, piece parts, and XP-Series Experimental engines.
Dennis Henson has joined the Coppell, Texas-based company as its new Director of Production and Technical Support.