On-board entertainment is an important part of an airline’s service for tourists and business travelers alike. At the ITB, Lufthansa Systems presents BoardConnect, its cost-efficient new in-flight entertainment (IFE) system which opens up a new world of opportunities for on-board communication. Condor will be the first airline to install BoardConnect on its Boeing 767 aircraft.
The innovative infotainment system is based on a WiFi network which passengers can log on to through seat-back screens or their own laptops, tablet PCs, smart phones or other WiFi-enabled devices to access a wide range of video and audio on demand, games and other content. BoardConnect also makes it possible for airlines to offer new forms of customer communication, information and services. New services can generate additional revenues for airlines, and airlines can also customize their contact with each passenger.
“In-flight entertainment is an important part of the travel experience and a way to stand out from the competition, particularly in the tourism industry,” said Rainer Kröpke, Head of Project Management and Marketing at Condor Flugdienst GmbH. “BoardConnect opens up entirely new possibilities for us. In addition, the system costs much less to install and operate than other solutions.”
Unlike conventional IFE systems, BoardConnect does not need to be wired into every seat. The cabin of a Boeing 767, for example, will only need five access points which are connected to a central server.
“The system is much easier to install because there is no wiring required. It can be integrated during a regular maintenance check, so there’s no need for extra downtime,” said Dr. Jörg Liebe, CIO of Lufthansa Systems AG. “BoardConnect is also very reliable and gives airlines maximum flexibility as regards cabin rearrangement, the integration of new technologies and the development of new services.”
The elimination of wiring and data distribution hardware can lead to weight savings of nearly half a ton for a Boeing 767-300. This reduces annual fuel consumption by around 20 tonnes per aircraft.
To create this pioneering IFE solution, Lufthansa Systems drew on its experience with the Mobile Infotainment System which it developed for cruise ships. The technology behind BoardConnect is not restricted to the aviation industry; it can also be used on other forms of public transportation, such as trains, buses and ferries.
On aircraft equipped with broadband Internet access, passengers can also surf the Web, send and receive e-mail and interact with friends on social networks. Airlines can also provide individual passengers with information about their connecting flights or offers tailored personally to them.
Condor Flugdienst GmbH was founded in 1956 and is a wholly-owned subsidiary of Thomas Cook, one of the world's leading travel companies. Every year some 6 million passengers fly with Condor to over 70 destinations in Europe, Asia, Africa and America. The fleet of this holiday airline consists of 34 modern and environmentally friendly aircraft: twelve Airbus A320s, thirteen Boeing 757-300s and nine Boeing 767-300s. All Boeing planes are maintained by Condor Technik GmbH, and maintenance of the Airbus fleet is handled by Condor Berlin GmbH. Both are wholly-owned subsidiaries of Condor Flugdienst GmbH.
In addition to accessing on-demand audio and video as well as information about their destination, passengers can now read electronic magazines by using the eReader functionality of BoardConnect.
Twice-weekly flights to begin June 23
This award, which is presented annually by the Senate of the Free and Hanseatic City of Hamburg, is the only international prize for excellence and innovation in the field of aircraft interiors.
The winners of the 2012 Passenger Choice Awards were announced the September 17 at the Airline Passenger Experience Association's annual APEX EXPO