Bold Customer Service Initiatives Top Action-Packed Agenda at Bombardier M&O Conference

MONTREAL, QUEBEC -- (Marketwire - April 11, 2011) - Bombardier Aerospace is gearing up for its 2011 Maintenance & Operations (M&O) conference with an ambitious agenda that has already attracted a great deal of attention from its business aircraft customers. The event will be held in Chicago, April 12-14, 2011.

The conference features hands-on sessions with the company's highly popular SmartFix Plus troubleshooting tool and over 20 hours of technical and operational sessions aimed at improving the safety, reliability and dispatch availability of Learjet, Challenger, and Global aircraft. Attendees who complete the sessions will qualify for Inspection Authorization (IA) renewal certificates, to be issued on-site. To help operators improve cost controls and budget predictability, the Company will also be providing informative updates to its SmartParts program, which celebrates its 25th anniversary this year.

"We are making unprecedented investments in putting our customers first and raising the bar of customer service and support," said Andy Nureddin, Vice President, Customer Services and Support, Bombardier Business Aircraft. "Our goal is to become the number one aviation services company and one of the main reasons customers choose Bombardier products. I think the initiatives we are taking underscore this commitment."

Topping the action-packed, three-day program is a series of recent initiatives that are setting a new industry standard for customer support excellence, including plans to improve No Fault Found (NFF) parts; an industry-leading parts satisfaction guarantee; and the expansion of Bombardier's PartsExpress service to the Middle East. The company also recently opened a new Regional Support Office (RSO) and parts depot in Hong Kong.

Bombardier has been accelerating its efforts to bring its service and support to the next level. In the past four months alone, the company has launched the following series of bold initiatives.

Airborne Parts Delivery Service Based in Dubai

In late February, Bombardier improved its Aircraft-On-Ground (AOG) parts support for customers in the Middle East and parts of Asia and Africa via the expansion of its PartsExpress service to customers in these regions. The move takes the concept of airborne product support to a whole new level, with all components of a successful AOG response - aircraft, parts and expertise - centered out of the company's RSO in Dubai.

Worldwide expansion

In early March, Bombardier announced a major ramp-up of its aftermarket services in China with the establishment of a new RSO and parts depot in Hong Kong, a new Line Maintenance Facility (LMF) in Jinan, and a new Director of Business Development based in Beijing. In addition, Bombardier recently boosted its service network in Latin America with increased capabilities for its two major maintenance service providers in the region. Aerovitro S.A. is now an Authorized Service Facility for Challenger 300 and Challenger 604/605 aircraft, and Aviacion Atlantico Sur S.A. is now appointed an AOG LMF for Challenger 604/605 aircraft.

Groundbreaking Parts Satisfaction Guarantee

In late March, Bombardier introduced a groundbreaking Parts Satisfaction Guarantee for its business aircraft customers. The guarantee sets high standards for Bombardier's parts performance, while introducing accountability by waiving the shipping, labour and restocking charges in applicable situations. Furthermore, Bombardier continues to implement more stringent criteria to reduce the incidence of No Fault Found (NFF) parts currently in circulation.

In addition to Bombardier's Chicago M&O this year, the company will be holding a European Regional M&O conference for its European customers in Frankfurt, September 20-22, 2011. More information can be obtained by visiting the Bombardier Shows and Events website at www.bombardiermo.com.

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