Hawker Beechcraft Announces Strategic Alliance with Group Lotus, EBACE Sales Promotion

For a limited time, customers in the Europe, Middle East and Africa region who purchase an HBC aircraft between the European Business Aviation Convention and Exhibition (EBACE), which runs May 17-19, and June 30 will receive a Lotus sports car. Hawker...


Group Lotus plc, is based in Norfolk, UK, and has three operating divisions: Lotus Cars, Lotus Engineering and Lotus Motorsport. Lotus Cars builds world class, high performance sports cars, including the award-winning Evora, the iconic Elise, the stunning Exige and the road / track orientated 2-Eleven. Lotus New Era, the future product lineup, was unveiled in Paris in September and features the new Esprit, Elan, Elite, Elise and Eterne. Lotus Engineering provides comprehensive and versatile consultancy services to many of the world's OEMs and Tier 1 suppliers and is an internationally recognised automotive engineering consultancy. Global facilities include those in the U.S., Malaysia, China and offices in Germany and Japan, with rapid expansion in new territories such as South East Asia. Lotus is a global high-tech company, expanding rapidly and committed to driving forward technology for both Lotus Cars and its Engineering clients, spearheading research into such areas as hybrids, electric vehicles and renewable fuels. Lotus Motorsport operates the motorsports activities of Lotus and includes the strategy to return the Lotus name to a great number of series, including endurance racing with GT2, GT4 and LMP2, as well as single seater racing with GP2, GP3 and IndyCar. Lotus also returned to F1 with Lotus Renault GP, beginning in the 2011 F1 racing season.

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