Aeroflot, a Russian carrier, which was once considered an unsafe airline, has now been named the most powerful airline brand in the world.
In its annual Global 500 list, Brand Finance, the world’s leading independent branded business valuation and strategy consultancy gave Aeroflot AAA brand rating.
While nine other airlines also received the same rating, Aeroflot was termed the most ‘powerful’ of all, with emphasis on its sponsorship of Manchester United, the carrier’s young fleet, and its heavy investment in marketing, particularly in Asia. The list also includes American Airlines, Delta, United, Emirates and Southwest among others.
Read more: https://tribune.com.pk/story/1327529/worlds-powerful-airline-brand/
