ReCharge Zones Program Debuts At Bob Hope Airport

BURBANK, Calif., March 27, 2014 — Bob Hope Airport advertising concessionaire Alliance Airport Advertising has completed installation work on nine electrical charging stations in the terminal gate areas, bringing a long-sought amenity to Airport patrons at no cost to the user, thanks to ads to be placed near the stations.


The stations in the Terminal A gate areas were custom-designed for the Airport and were built into metal strips along the backs of selected chairs. Each chair charging station contains 12 USB ports and 12 plug-in electrical outlets, for a total of 192 power sources. A station featuring a countertop, seating and 40 USB ports and outlets was installed in Terminal B.

“My phone was dying, and this makes it easy to take a call,” said passenger Tim Nelson, who had just completed a telephone conversation. The installation of the additional outlets satisfies a longtime passenger demand for more charging stations, and follows the model of the free in-terminal Wi-Fi arranged by Alliance through a sponsorship agreement with ABC7, the ABC-owned television station located in nearby Glendale.

“The new ReCharge Zones program at Bob Hope Airport offers flyers nearly 240 power sources to charge up before flight,” said Shauna Forsythe, president of Alliance Airport Advertising, the firm responsible for designing and selling advertising at the Airport. Alliance installed the charging stations as part of its contract for new investment in advertising infrastructure at the Airport.

“Working with Airport management, we carefully designed these stations to provide the most charging capability possible in the relatively tight floor space. Providing power was our goal, and based on the overwhelmingly positive response, we think we achieved what we set out to do,” Forsythe said.


More information about a charging station sponsorship or other advertising at the Airport can be obtained by contacting Alliance Airport Advertising via www.bobhopeairport.com.
 

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