All Nippon Airways Launches Global "By Design" Marketing Campaign In Line With Expanded International Services at Haneda Airport

Effective from Spring 2014, ANA is introducing services to Vancouver, Canada and Hanoi, Vietnam from Haneda Airport for the first time. and is also increasing the number of North American destinations it services from Asian cities via Narita International...


New York, December 19 – All Nippon Airways (ANA) announces new international flight schedule for 2014 services, increasing the number of North American destinations it provides from Asian cities, as it launches its first transnational integrated marketing campaign; “By Design”.

Effective from Spring 2014, ANA is introducing services to Vancouver, Canada and Hanoi, Vietnam from Haneda Airport for the first time, and are also increasing the number of North American destinations it services from Asian cities via Narita International Airport. With the number of overseas visitors to Japan expected to break 10 million for the first time this year, these increases will lead to improved convenience for transit passengers for the years ahead.

The expansion, effective from March 30, 2014, will make ANA the biggest airline carrier at Haneda, offering the most international flights to and from this airport. Haneda is easily accessible from Tokyo and the new flight schedule, combined with ANA’s existing domestic network, will make it easier and more convenient for passengers to connect within Japan and to travel to overseas destinations. 2013 has so far seen a 10.5% increase in US visitors to Japan year-on-year and this number is expected to grow further in 2014. As an added bonus, ANA currently offers special rates to foreign travelers under its “Experience Japan Fare,” which allows travelers to visit a variety of domestic destinations via Haneda for only 10,500 JPY (roughly $100 USD).   

“With the new slots being added to Haneda, we are seeking to utilize the strengths of both Haneda and Narita airports to offer an increased level of convenience for domestic and international routes, gaining new international customers traveling between Japan and overseas destinations. Also in-line with the Haneda expansion, ANA is planning to offer an enhanced lounge and services, delivering a “5 Star Airline” experience both in the air and on the ground, allowing customers to experience Japan Quality at all times,” said Osamu Shinobe, ANA President & CEO.

It is ANA’s increasing presence at Haneda Airport and superior offering that has inspired the creative behind ANA’s new transnational marketing campaign, “By Design”. Recently listed as a “5 Star Airline” by SKYTRAX, for being the cleanest cabin airline and delivering good ground support at airport, ANA continues to be recognized for its superior service, which has been intentionally designed and executed. It is this intentional thinking and commitment to quality that provides the foundation for the “By Design” ad campaign.

The “By Design” concept is reflective of ANA’s high quality meals, seats, entertainment, hospitality and network and the campaign is scheduled to launch in December, with mass media ad placement starting from January 10th to 29th, and online ad placement in February.

Ken Nishimura, Executive Vice President, commented on the By Design Campaign saying, “Looking at our future business, we want overseas customers to recognize, understand and fly ANA. For international routes to become a substantial driver for ANA’s growth, we are rolling-out the largest marketing promotion in the history of our organization.”  

 

We Recommend