Pat O'Malley's Jet Room restaurant just announced its $100 burger.
Now the catch: The burger includes a scenic tour of Madison via airplane.
O'Malley said he's done the promotion in the past as a fundraiser for Wisconsin Public Television's auction and it's proved very popular. The station got well over the asking price on all six of the $100 burger packages O'Malley donated.
The public promotion will run through Christmas and probably beyond, O'Malley said.
"And if it's very successful, we'll run it indefinitely. I think it's going to give people a really good chance to experience flying, where they may otherwise not have considered asking about a flight."
The planes are flown by professional flight instructors from Wisconsin Aviation. The rides are for two people and last a half hour, but customers can negotiate longer rides for an additional cost, O'Malley said.
"But a half hour is a pretty nice ride," he said. "You get to fly over the city and see the Capitol from the air. And the Isthmus is just awesome from the air. I fly a small plane myself, so I know what it looks like. Monona Terrace is really cool from the air as well."
They are calling the promotion the $100 burger because it is a tongue-in-cheek pilot term for what a short flight costs once you pay for the use of the airplane and the fuel.
"You've pretty much got $100 wrapped up if you fly out to an airport restaurant for a burger," O'Malley said.
The customer doesn't have to actually order a burger, but can order any meal that they want.
The $100 burger is actually a certificate for the fight and a coupon for $9, which is the equivalent of a burger meal. They can also use it for an omelet or any other meal.
The meal coupon can also be used independent of the flight certificate.
The Jet Room, which is on Stoughton Road/Highway 51, is open for breakfast and lunch seven days a week. Some people don't realize the restaurant is open to the public, O'Malley said. "Most of our customers are from the highway, not the runway."
The Jet Room's official address is 3606 Corben Court. It is located on the East side of the Madison airport in the Wisconsin Aviation Terminal.
For more information on this unique holiday gift, call 268-5010.
Read more Restaurant News at: http://go.madison.com/restaurantnews.
Copyright 2013 - The Wisconsin State Journal
