Digital Signage Expo to Cover the Keys to Attracting Advertisers

AtlantaDigital Signage Expo (DSE), the world’s largest International Tradeshow and Educational Conference dedicated to digital signage, interactive technology and digital out-of-home networks (DOOH), will present an all new immersive four-part DOOH Networks Seminar Program that will focus on issues vital to profitability.

The DOOH Networks Seminar Program, to be presented at the Sands Expo & Convention Center in Las Vegas, February 12-13, 2014, is part of DSE’s seven-track Educational Conference and is designed specifically for DOOH network operators of revenue generating systems, as well as digital signage (DS) and end-user managers and administrators of premise-owned systems intended to generate advertising revenue. This educational track is intended to provide a hard look at issues critical to management success.

 Topics to be covered include:

·         Building a Profitable DOOH Network: From Inspiration to Operation

·         Media is All About Scale: How Can DPB Networks Achieve Scale Without Depending on Industry Consolidation?

·         Selling Digital Place Based Advertising in a Video Neutral World

·         Methods for Measuring ROI and Interpreting the Results

Attendees will have the benefit of hearing directly from successful network operators who, based on hard-earned experience, will share factual and anecdotal experiences that will help illuminate business solutions. Each session will be led by professionals from a variety of disciplines within DOOH Networks as well as knowledgeable industry consultants and technology providers.

Richard Lebovitz, Educational Director for Exponation, LLC, which produces DSE, said, “The DOOH Networks Track will be informative and thought-provoking, challenging attendees to re-evaluate their approach to doing business to ensure that their ‘take-aways’ have immediate value.”

In addition to the DOOH Networks Seminar Program, DSE offers digital signage network operators a dedicated, full-day, professional education event, the new DOOH Network Operators Conference, on Tuesday, February 11, 2014.

Registration for the DOOH Networks Seminar Program, or any of DSE 2014 educational conference seminars, which are eligible for certification renewal credits, is available online at www.digitalsignageexpo.net.

 

 

 

 

Mark your calendar now: Digital Signage Expo® 2014, co-located with the Digital Content Show, is scheduled for February 11-13, 2014, with access to the Exhibit Hall February 12 & 13 at the Sands Expo & Convention Center in Las Vegas. To reserve exhibit space contact Jeanne Phillips, (770) 817-5903. Or, for more information, visit www.digitalsignageexpo.net. You can follow DSE on Twitter at DSExpo, or for all DSE 2014 updates, use #dse2014. For year-round news and information on digital signage, visit DSE’s new Digital Signage Connection web portal at www.digitalsignageconnection.com.

 

About Digital Signage Expo

Digital Signage Expo, held at the Sands Expo & Convention Center, Las Vegas, NV, USA, is the world’s largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators. 

 

Over 200 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 125 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in seven educational tracks. The 2014 program will be comprised of 11 pre- and post-show educational events, 28 general conference seminars, as well as 60 targeted Industry Roundtable Discussion Groups and 28 free presentations staged in on-floor theaters.

 

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For more information, contact Communications Representative

Geri D. Wolff, Market Works International, Inc. (386) 447-0018

gwolff@market-works.com

 

 

 

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