Southwest Airlines To Devalue Frequent Flier Points

Sept. 24, 2013
Airline will raise the number of Rapid Rewards frequent flier points needed to book its cheapest reward flight to 70 from 60 starting next March.

Southwest Airlines, said Monday that it is devaluing its frequent flier points.

The airline said Monday it will raise, to 70 from 60, the number of Rapid Rewards frequent flier points needed to book its cheapest nonrefundable "Wanna Get Away" reward flights, starting with bookings made March 31. Anytime and Business Select redemption rates remain the same.

Southwest changed to a point-based frequent-flier program in 2011 based on dollars spent rather credits for flights taken. Airlines experts have said they expect a general move in the airline industry toward aligning frequent-flier rewards with money spent rather than miles flown or flights taken.

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