Air Canada Ready to Start Leisure Airline Subsidiary

May 31, 2013
With its inaugural flight just over a month away Canadian flag carrier's Air Canada rouge unit said it is taking a differentiated approach to leisure travel by focusing on customer service excellence through customised training and stylishly relaxed onboard apparel.

With its inaugural flight just over a month away Canadian flag carrier's Air Canada rouge unit said it is taking a differentiated approach to leisure travel by focusing on customer service excellence through customised training and stylishly relaxed onboard apparel.

Air Canada rouge flight attendants will receive customized service excellence training at the Disney Institute in Florida in addition to industry-leading safety and regulatory training from Air Canada at its Toronto and Montreal training centres. Their uniforms and overall look, unveiled last week by six flight attendants-in-training, are comprised of relaxed, comfortable clothing, accessories and grooming meant to convey an approachable and friendly atmosphere onboard, the airline said. The new carrier's first 150 flight attendants have completed Air Canada's safety training programme and in mid-June will attend customer service excellence training at the Disney Institute at Disneyworld in Orlando, Florida and at Air Canada rouge's base in Toronto. Air Canada rouge is Air Canada's new leisure airline, part of the new Air Canada Leisure Group, along with Air Canada Vacations. Air Canada rouge will operate a fleet of Boeing (NYSE: BA) 767-300ER and Airbus 319 aircraft sporting a specially-designed livery and interior. Initially flights will operate from Toronto and Montreal to vacation spots in Europe and the Caribbean. Find out more at www.aircanada.com.

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