Hayden Promotes Singapore Airlines

Tourism & Events Queensland, in partnership with Singapore Airlines, announced the 2013 summer campaign - Go Beyond with Singapore Airlines.

Launched by former Australian cricketer Matthew Hayden, Singapore Airlines' extensive network, seamless connections and single ticket booking with their domestic partner Virgin Australia will make the Great Barrier Reef more accessible to the Indian traveller.To kickstart the campaign, Singapore Airlines and SilkAir are offering a special all-inclusive return fare of Rs 59,000 from any of their online 11 cities in India - Ahmedabad, Bangalore, Chennai, Coimbatore, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi, Thiruvananthapuram and Visakhapatnam - to Brisbane. This special fare is on sales from 7 - 31 March 2013, for travel from 7 March to 30 September.Introducing the Go Beyond summer campaign, Matthew Hayden, a true Queenslander at heart, reminisced his many adventures at Australia´s favourite holiday hotspots in Queensland - Cairns, Hayman, Hamilton Island, Gold Coast, Sunshine Coast, Moreton Island, Fraser Island to name a few."I am delighted to be in partnership with both Tourism & Events QLD and Singapore airlines to promote my favourite destination...Queensland. As my home state, I have had the opportunity to travel the length and breath of Queensland sampling the delights of holiday destinations and the wonderful food that we have that is unique to Queensland," he said.

Announcing the 'Go Beyond' promotion, G.M. Toh, General Manager India, Singapore Airlines, said, "Through this joint campaign with Tourism and Events Queensland, Singapore Airlines is offering our customers in India an affordable and value-for-money way to experience the beauty of Queensland."Ryna Sequeria, Marketing Manager - India, Tourism & Events Queensland, said, "Matthew is the favourite son of the Queensland cricket fans and we know he has many supporters and fans in India as well. Matthew is the perfect fit to help TEQ promote the delights that Queensland has to offer visitors."Tourism and Events Queensland (TEQ) is the Queensland Government´s lead marketing, experience development and major events agency, representing the state´s tourism and events industries. Published by HT Syndication with permission from India Blooms. For any query with respect to this article or any other content requirement, please contact Editor at htsyndication@hindustantimes.com