Clear Channel Airports announced it will implement a first-of-its kind digital advertising program at Denver International Airport, the fifth-busiest U.S. airport and eleventh-busiest airport in the world.
The Clear Channel Airports program will place Denver International Airport at the forefront of digital video advertising. The installation plan includes more than 118 LCD screens throughout the airport, including 70-inch freestanding LCDs throughout level six of Jeppesen Terminal, six post-security overhead ultra-thin bezel video walls on the soffits of the A, B, and C Concourses and four 26-foot diagonal high-definition LED video towers formed around the Great Hall elevator columns. Denver International Airport will have the largest digital footprint of any North American airport.
"The video towers will be the largest digital displays currently planned for any U.S. Airport," said John Ackerman, Denver International Airport's chief commercial officer. "Our new state-of-the-art advertising program will give businesses the opportunity to showcase their brands in new and creative ways to more than 50 million passengers a year. The advertising income realized by Denver International Airport will significantly increase nonairline revenue, which reduces costs for our airlines partners."
By utilizing dynamic technology throughout the airport, advertisers will realize the value of connecting with frequent business and leisure travellers. Per the new 10-year contract, existing hotel phone boards located in the baggage claim area will be replaced with touchscreens that can send hotel, restaurant and other travel information to mobile devices. The new touchscreens will be complemented by ultra-thin custom designed LCD's, building an eye level digital network for arriving passengers of Denver. The combination of the slim and modern design will fit seamlessly into Denver's existing iconic, award-winning architecture. It will provide advertising opportunities and serve as a conduit for local Denver tourism promotions. The entire digital network has the capability to also integrate airport information, weather and emergency messaging for airport passengers.
In addition, passengers and concessionaires will benefit from an updated version of the FlySmart mobile travel application at Denver International Airport. The application will provide travellers access to real-time flight information, as well as the ability to receive notifications on their mobile device about specials and promotions at airport concessions.
"Denver International Airport is the first airport to fully grasp the value digital advertising platforms can bring to air passengers, advertisers and the airport," said Toby Sturek, President of Clear Channel Airports. "Clear Channel Airports is excited to partner with Denver International Airport to bring a one-of-a-kind experience to passengers with more accessible information, an enhanced look and feel for the airport, and new promotional opportunities for local and national businesses."
Looking ahead, Clear Channel Airports will work with Denver International Airport to integrate additional services and technology for the new South Terminal Redevelopment Program scheduled to open in 2016. To complement the architectural elegance of the planned hotel, public transit plaza and train station, Clear Channel Airports will develop an enhanced program that will merge entertainment and advertising on one digital canvas. This overall project objective will create a showpiece for Denver and all of Colorado.
Clear Channel Airports is the industry's premiere airport advertising company in North America, its programs serve as a catalyst for promoting tourism, economic development and community support for local airports. Clear Channel Airports is currently implementing over 200 airport programs throughout North and Central America, the Caribbean and the Pacific Rim.
About Clear Channel Airports
Dedicated to airport advertising for more than 37 years, Clear Channel Airports is the premier innovator of contemporary display concepts. A division of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), one of the world's largest outdoor advertising companies, Clear Channel Airports currently operates more than 280 airport programs across the globe and has a presence in 32 of the top 50 U.S. markets with major airports. More information can be found on Clear Channel Airports and Clear Channel Outdoor by visiting www.clearchannelairports.com and www.clearchanneloutdoor.com .
About Denver International Airport
Denver International Airport is the 11th-busiest airport in the world and the fifth-busiest airport in the United States. With more than 50 million passengers traveling through the airport each year, DIA is one of the busiest airline hubs in the world's largest aviation market. DIA is the primary economic engine for the state of Colorado, generating more than $22 billion for the region annually. For more information, visit www.flydenver.com . Check out the Airport's YouTube channel by visiting http://www.youtube.com/user/DenversAirport and become our fan on www.facebook.com/denverinternationalairport .
Certain statements in this release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.
Copyright 2012 Business Wire, Inc.
